Revising the myth of gay consumer innovativeness
- Author
- Bert Vandecasteele and Maggie Geuens (UGent)
- Organization
- Keywords
- consumer innovativeness, sexual orientation, gender differences, buying behaviour
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-685144
- MLA
- Vandecasteele, Bert, and Maggie Geuens. “Revising the Myth of Gay Consumer Innovativeness.” JOURNAL OF BUSINESS RESEARCH, vol. 62, no. 1, Elsevier Science, 2009, pp. 134–44, doi:10.1016/j.jbusres.2008.01.005.
- APA
- Vandecasteele, B., & Geuens, M. (2009). Revising the myth of gay consumer innovativeness. JOURNAL OF BUSINESS RESEARCH, 62(1), 134–144. https://doi.org/10.1016/j.jbusres.2008.01.005
- Chicago author-date
- Vandecasteele, Bert, and Maggie Geuens. 2009. “Revising the Myth of Gay Consumer Innovativeness.” JOURNAL OF BUSINESS RESEARCH 62 (1): 134–44. https://doi.org/10.1016/j.jbusres.2008.01.005.
- Chicago author-date (all authors)
- Vandecasteele, Bert, and Maggie Geuens. 2009. “Revising the Myth of Gay Consumer Innovativeness.” JOURNAL OF BUSINESS RESEARCH 62 (1): 134–144. doi:10.1016/j.jbusres.2008.01.005.
- Vancouver
- 1.Vandecasteele B, Geuens M. Revising the myth of gay consumer innovativeness. JOURNAL OF BUSINESS RESEARCH. 2009;62(1):134–44.
- IEEE
- [1]B. Vandecasteele and M. Geuens, “Revising the myth of gay consumer innovativeness,” JOURNAL OF BUSINESS RESEARCH, vol. 62, no. 1, pp. 134–144, 2009.
@article{685144,
author = {{Vandecasteele, Bert and Geuens, Maggie}},
issn = {{0148-2963}},
journal = {{JOURNAL OF BUSINESS RESEARCH}},
keywords = {{consumer innovativeness,sexual orientation,gender differences,buying behaviour}},
language = {{eng}},
number = {{1}},
pages = {{134--144}},
publisher = {{Elsevier Science}},
title = {{Revising the myth of gay consumer innovativeness}},
url = {{http://dx.doi.org/10.1016/j.jbusres.2008.01.005}},
volume = {{62}},
year = {{2009}},
}
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