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Sharing the silver screen: the social experience of cinemagoing in the Indian Diaspora

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Abstract
Despite the growing attention paid to the social practice of cinemagoing and to Indian diasporic film cultures, little research has combined these two topics. This article looks into issues of community as well as discursive practices occurring at the intersection of these two phenomena. First, it examines the physical community formation generated by the theater space as a setting for watching homeland films, in accordance with more general theories about diasporic communities and media consumption (Georgiou, 2006). Second, it looks into the audience discourses that precede and follow the actual cinemagoing act (Gillespie, 2002; Staiger, 2000). Based on a case study in the Belgian city of Antwerp, large-scale as well as in-depth insights are developed through a multi-method approach, combining analyses of in-depth interviews with the results of an exploratory cinema survey. These revealed that Indian diasporic cinemagoing is limited in its community-forming function (by issues of comfort, audience diversity, as well as behavioral conformism to a Western context) and is characterized by transnational discursive practices informing film preferences. A general change in the social experience of cinemagoing occurred in the diasporic context when compared to India and intercommunity differences found expression in cinemagoing culture.
Keywords
Indian film culture, social experience, diaspora, MEDIA, IDENTITY, RECEPTION, AUDIENCE, cinemagoing

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Chicago
Vandevelde, Iris, Philippe Meers, Sofie Van Bauwel, and Roel Vande Winkel. 2015. “Sharing the Silver Screen: The Social Experience of Cinemagoing in the Indian Diaspora.” Bioscope-south Asian Screen Studies 6 (1): 88–106.
APA
Vandevelde, I., Meers, P., Van Bauwel, S., & Vande Winkel, R. (2015). Sharing the silver screen: the social experience of cinemagoing in the Indian Diaspora. BIOSCOPE-SOUTH ASIAN SCREEN STUDIES, 6(1), 88–106.
Vancouver
1.
Vandevelde I, Meers P, Van Bauwel S, Vande Winkel R. Sharing the silver screen: the social experience of cinemagoing in the Indian Diaspora. BIOSCOPE-SOUTH ASIAN SCREEN STUDIES. London: Sage; 2015;6(1):88–106.
MLA
Vandevelde, Iris et al. “Sharing the Silver Screen: The Social Experience of Cinemagoing in the Indian Diaspora.” BIOSCOPE-SOUTH ASIAN SCREEN STUDIES 6.1 (2015): 88–106. Print.
@article{6838115,
  abstract     = {Despite the growing attention paid to the social practice of cinemagoing and to Indian diasporic film cultures, little research has combined these two topics. This article looks into issues of community as well as discursive practices occurring at the intersection of these two phenomena. First, it examines the physical community formation generated by the theater space as a setting for watching homeland films, in accordance with more general theories about diasporic communities and media consumption (Georgiou, 2006). Second, it looks into the audience discourses that precede and follow the actual cinemagoing act (Gillespie, 2002; Staiger, 2000). Based on a case study in the Belgian city of Antwerp, large-scale as well as in-depth insights are developed through a multi-method approach, combining analyses of in-depth interviews with the results of an exploratory cinema survey. These revealed that Indian diasporic cinemagoing is limited in its community-forming function (by issues of comfort, audience diversity, as well as behavioral conformism to a Western context) and is characterized by transnational discursive practices informing film preferences. A general change in the social experience of cinemagoing occurred in the diasporic context when compared to India and intercommunity differences found expression in cinemagoing culture.},
  author       = {Vandevelde, Iris and Meers, Philippe and Van Bauwel, Sofie and Vande Winkel, Roel},
  issn         = {0974-9276},
  journal      = {BIOSCOPE-SOUTH ASIAN SCREEN STUDIES},
  language     = {eng},
  number       = {1},
  pages        = {88--106},
  publisher    = {Sage},
  title        = {Sharing the silver screen: the social experience of cinemagoing in the Indian Diaspora},
  url          = {http://dx.doi.org/10.1177/0974927615586932},
  volume       = {6},
  year         = {2015},
}

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