The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
- Author
- Leen Adams (UGent) , Tineke Faseur (UGent) and Maggie Geuens (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-683590
- MLA
- Adams, Leen, et al. “The Influence of Self-Regulatory Focus in the Effectiveness of Emotional Health Campaigns: It Is a Matter of Context Too.” Advances in Consumer Research, edited by Ann L McGill and Sharon Shavitt, vol. 36, 2009, pp. 662–63.
- APA
- Adams, L., Faseur, T., & Geuens, M. (2009). The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too. In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (Vol. 36, pp. 662–663).
- Chicago author-date
- Adams, Leen, Tineke Faseur, and Maggie Geuens. 2009. “The Influence of Self-Regulatory Focus in the Effectiveness of Emotional Health Campaigns: It Is a Matter of Context Too.” In Advances in Consumer Research, edited by Ann L McGill and Sharon Shavitt, 36:662–63.
- Chicago author-date (all authors)
- Adams, Leen, Tineke Faseur, and Maggie Geuens. 2009. “The Influence of Self-Regulatory Focus in the Effectiveness of Emotional Health Campaigns: It Is a Matter of Context Too.” In Advances in Consumer Research, ed by. Ann L McGill and Sharon Shavitt, 36:662–663.
- Vancouver
- 1.Adams L, Faseur T, Geuens M. The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too. In: McGill AL, Shavitt S, editors. Advances in Consumer Research. 2009. p. 662–3.
- IEEE
- [1]L. Adams, T. Faseur, and M. Geuens, “The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too,” in Advances in Consumer Research, San Francisco, CA, USA, 2009, vol. 36, pp. 662–663.
@inproceedings{683590, author = {{Adams, Leen and Faseur, Tineke and Geuens, Maggie}}, booktitle = {{Advances in Consumer Research}}, editor = {{McGill, Ann L and Shavitt, Sharon}}, isbn = {{9780915552634}}, issn = {{0098-9258}}, language = {{eng}}, location = {{San Francisco, CA, USA}}, pages = {{662--663}}, title = {{The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too}}, volume = {{36}}, year = {{2009}}, }