The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
(2009) Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR). 36. p.662-663
Please use this url to cite or link to this publication:
http://hdl.handle.net/1854/LU-683590
- author
- Leen Adams UGent, Tineke Faseur UGent and Maggie Geuens UGent
- organization
- year
- 2009
- type
- conference
- publication status
- published
- subject
- in
- Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR)
- Adv. consum. res.
- editor
- Ann L. McGill and Sharon Shavitt
- volume
- 36
- pages
- 662 - 663
- conference name
- 2008 North American Conference of the Association for Consumer Research (NAACR)
- conference location
- San Francisco
- conference start
- 2008-10-23
- conference end
- 2008-10-26
- ISSN
- 0098-9258
- language
- English
- UGent publication?
- yes
- classification
- C1
- id
- 683590
- handle
- http://hdl.handle.net/1854/LU-683590
- date created
- 2009-06-08 16:31:00
- date last changed
- 2009-06-15 11:21:42
@inproceedings{683590,
author = {Adams, Leen and Faseur, Tineke and Geuens, Maggie},
booktitle = {Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR)},
editor = {McGill, Ann L. and Shavitt, Sharon},
issn = {0098-9258},
language = {eng},
location = {San Francisco},
pages = {662--663},
title = {The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too},
volume = {36},
year = {2009},
}
- Chicago
- Adams, Leen, Tineke Faseur, and Maggie Geuens. 2009. “The Influence of Self-regulatory Focus in the Effectiveness of Emotional Health Campaigns: It Is a Matter of Context Too.” In Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR), ed. Ann L. McGill and Sharon Shavitt, 36:662–663.
- APA
- Adams, L., Faseur, T., & Geuens, M. (2009). The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too. In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR) (Vol. 36, pp. 662–663). Presented at the 2008 North American Conference of the Association for Consumer Research (NAACR).
- Vancouver
- 1.Adams L, Faseur T, Geuens M. The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too. In: McGill AL, Shavitt S, editors. Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR). 2009. p. 662–3.
- MLA
- Adams, Leen, Tineke Faseur, and Maggie Geuens. “The Influence of Self-regulatory Focus in the Effectiveness of Emotional Health Campaigns: It Is a Matter of Context Too.” Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR). Ed. Ann L. McGill & Sharon Shavitt. Vol. 36. 2009. 662–663. Print.