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“I play so I am?” A gender study into stereotype perception and genre choice of digital game players

Lotte Vermeulen (UGent) and Jan Van Looy (UGent)
Author
Organization
Abstract
Stereotypes in game culture are still inhibiting the freedom of female players. This survey study aims to gain insight into these practices by looking at gaming stereotypes on two different, yet interrelated, levels. First, we inquire into perceptions of gamers regarding gender-related and general gamer stereotypes and how these relate to playing frequency. Second, genre choice is investigated in light of player’s gender and how this is associated with play motivations. Results suggest that high frequency female players disagree the most with gender-related stereotypical beliefs and that these women are more strongly drawn towards specific gaming genres than men.
Keywords
VIDEO, TECHNOLOGIES, MOTIVATIONS, THREATS, ROLES

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Please use this url to cite or link to this publication:

Chicago
Vermeulen, Lotte, and Jan Van Looy. 2016. “‘I Play so I Am?’ A Gender Study into Stereotype Perception and Genre Choice of Digital Game Players.” Journal of Broadcasting & Electronic Media 60 (2): 286–304.
APA
Vermeulen, Lotte, & Van Looy, J. (2016). “I play so I am?” A gender study into stereotype perception and genre choice of digital game players. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 60(2), 286–304.
Vancouver
1.
Vermeulen L, Van Looy J. “I play so I am?” A gender study into stereotype perception and genre choice of digital game players. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 2016;60(2):286–304.
MLA
Vermeulen, Lotte, and Jan Van Looy. “‘I Play so I Am?’ A Gender Study into Stereotype Perception and Genre Choice of Digital Game Players.” JOURNAL OF BROADCASTING & ELECTRONIC MEDIA 60.2 (2016): 286–304. Print.
@article{6021573,
  abstract     = {Stereotypes in game culture are still inhibiting the freedom of female players. This survey study aims to gain insight into these practices by looking at gaming stereotypes on two different, yet interrelated, levels. First, we inquire into perceptions of gamers regarding gender-related and general gamer stereotypes and how these relate to playing frequency. Second, genre choice is investigated in light of player{\textquoteright}s gender and how this is associated with play motivations. Results suggest that high frequency female players disagree the most with gender-related stereotypical beliefs and that these women are more strongly drawn towards specific gaming genres than men.},
  author       = {Vermeulen, Lotte and Van Looy, Jan},
  issn         = {0883-8151 },
  journal      = {JOURNAL OF BROADCASTING \& ELECTRONIC MEDIA},
  keyword      = {VIDEO,TECHNOLOGIES,MOTIVATIONS,THREATS,ROLES},
  language     = {eng},
  number       = {2},
  pages        = {286--304},
  title        = {{\textquotedblleft}I play so I am?{\textquotedblright} A gender study into stereotype perception and genre choice of digital game players},
  url          = {http://dx.doi.org/10.1080/08838151.2016.1164169},
  volume       = {60},
  year         = {2016},
}

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