- Author
- Elke Huyghe (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5990272
- Chicago
- Huyghe, Elke, Maggie Geuens, and Iris Vermeir. 2015. “How Convenient Packaging Decreases Consumption.” In European Marketing Academy.
- APA
- Huyghe, E., Geuens, M., & Vermeir, I. (2015). How convenient packaging decreases consumption. European Marketing Academy. Presented at the EMAC.
- Vancouver
- 1.Huyghe E, Geuens M, Vermeir I. How convenient packaging decreases consumption. European Marketing Academy. 2015.
- MLA
- Huyghe, Elke, Maggie Geuens, and Iris Vermeir. “How Convenient Packaging Decreases Consumption.” European Marketing Academy. 2015. Print.
@inproceedings{5990272,
author = {Huyghe, Elke and Geuens, Maggie and Vermeir, Iris},
booktitle = {European Marketing Academy},
language = {eng},
location = {Leuven},
title = {How convenient packaging decreases consumption},
year = {2015},
}