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How convenient packaging decreases consumption

Elke Huyghe (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)
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Please use this url to cite or link to this publication:

Chicago
Huyghe, Elke, Maggie Geuens, and Iris Vermeir. 2015. “How Convenient Packaging Decreases Consumption.” In European Marketing Academy.
APA
Huyghe, E., Geuens, M., & Vermeir, I. (2015). How convenient packaging decreases consumption. European Marketing Academy. Presented at the EMAC.
Vancouver
1.
Huyghe E, Geuens M, Vermeir I. How convenient packaging decreases consumption. European Marketing Academy. 2015.
MLA
Huyghe, Elke, Maggie Geuens, and Iris Vermeir. “How Convenient Packaging Decreases Consumption.” European Marketing Academy. 2015. Print.
@inproceedings{5990272,
  author       = {Huyghe, Elke and Geuens, Maggie and Vermeir, Iris},
  booktitle    = {European Marketing Academy},
  language     = {eng},
  location     = {Leuven},
  title        = {How convenient packaging decreases consumption},
  year         = {2015},
}