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An audience perspective on the second screen phenomenon

Jonas De Meulenaere UGent, Lizzy Bleumers and Wendy Van den Broeck (2015) Journal of Media Innovations. 2(2). p.6-22
abstract
Second screen applications are among the latest of the TV industry’s innovations to retain the TV viewer’s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV content consumed on a TV set towards lightweight portable devices such as tablets. While numerous commercial instances are available internationally and the existing literature on the topic from a technical perspective is extensive, the audience side of this phenomenon has been paid far less attention to. Moreover, in the case of Flanders, the successful commercial implementation of second screen applications remains limited. In this research, we aim to elicit what TV viewers’ expectations and preferences are regarding second screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these preferences subsequently relate to the TV show itself, the consequences for the viewing experience, as well as how second screen applications and usages are expected to fit in the viewer’s everyday life.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
unpublished
subject
journal title
Journal of Media Innovations
volume
2
issue
2
pages
6 - 22
ISSN
1894-5562
language
English
UGent publication?
yes
classification
A2
copyright statement
I have retained and own the full copyright for this publication
VABB id
c:vabb:394730
VABB type
VABB-1
id
5963683
handle
http://hdl.handle.net/1854/LU-5963683
alternative location
https://www.journals.uio.no/index.php/TJMI/article/view/909/2208
date created
2015-05-22 10:45:06
date last changed
2016-12-19 15:43:08
@article{5963683,
  abstract     = {Second screen applications are among the latest of the TV industry{\textquoteright}s innovations to retain the TV viewer{\textquoteright}s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV content consumed on a TV set towards lightweight portable devices such as tablets. While numerous commercial instances are available internationally and the existing literature on the topic from a technical perspective is extensive, the audience side of this phenomenon has been paid far less attention to. Moreover, in the case of Flanders, the successful commercial implementation of second screen applications remains limited. In this research, we aim to elicit what TV viewers{\textquoteright} expectations and preferences are regarding second screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these preferences subsequently relate to the TV show itself, the consequences for the viewing experience, as well as how second screen applications and usages are expected to fit in the viewer{\textquoteright}s everyday life.},
  author       = {De Meulenaere, Jonas and Bleumers, Lizzy and Van den Broeck, Wendy},
  issn         = {1894-5562},
  journal      = {Journal of Media Innovations},
  language     = {eng},
  number       = {2},
  pages        = {6--22},
  title        = {An audience perspective on the second screen phenomenon},
  url          = {https://www.journals.uio.no/index.php/TJMI/article/view/909/2208},
  volume       = {2},
  year         = {2015},
}

Chicago
De Meulenaere, Jonas, Lizzy Bleumers, and Wendy Van den Broeck. 2015. “An Audience Perspective on the Second Screen Phenomenon.” Journal of Media Innovations 2 (2): 6–22.
APA
De Meulenaere, J., Bleumers, L., & Van den Broeck, W. (2015). An audience perspective on the second screen phenomenon. Journal of Media Innovations, 2(2), 6–22.
Vancouver
1.
De Meulenaere J, Bleumers L, Van den Broeck W. An audience perspective on the second screen phenomenon. Journal of Media Innovations. 2015;2(2):6–22.
MLA
De Meulenaere, Jonas, Lizzy Bleumers, and Wendy Van den Broeck. “An Audience Perspective on the Second Screen Phenomenon.” Journal of Media Innovations 2.2 (2015): 6–22. Print.