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@THEVIEWER: analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster

Evelien D'heer (UGent) and Pieter Verdegem (UGent)
(2016) NEW MEDIA & SOCIETY. 18(10). p.2287-2304
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Organization
Abstract
This study is built around the appointment of a dedicated conversation manager at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu's field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of the public.
Keywords
Audience, TWITTER, field theory, journalism, media logic, network analysis, television, Twitter

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Citation

Please use this url to cite or link to this publication:

MLA
D’heer, Evelien, and Pieter Verdegem. “@THEVIEWER: Analyzing the Offline and Online Impact of a Dedicated Conversation Manager in the Newsroom of a Public Broadcaster.” NEW MEDIA & SOCIETY 18.10 (2016): 2287–2304. Print.
APA
D’heer, E., & Verdegem, P. (2016). @THEVIEWER: analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster. NEW MEDIA & SOCIETY, 18(10), 2287–2304.
Chicago author-date
D’heer, Evelien, and Pieter Verdegem. 2016. “@THEVIEWER: Analyzing the Offline and Online Impact of a Dedicated Conversation Manager in the Newsroom of a Public Broadcaster.” New Media & Society 18 (10): 2287–2304.
Chicago author-date (all authors)
D’heer, Evelien, and Pieter Verdegem. 2016. “@THEVIEWER: Analyzing the Offline and Online Impact of a Dedicated Conversation Manager in the Newsroom of a Public Broadcaster.” New Media & Society 18 (10): 2287–2304.
Vancouver
1.
D’heer E, Verdegem P. @THEVIEWER: analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster. NEW MEDIA & SOCIETY. 2016;18(10):2287–304.
IEEE
[1]
E. D’heer and P. Verdegem, “@THEVIEWER: analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster,” NEW MEDIA & SOCIETY, vol. 18, no. 10, pp. 2287–2304, 2016.
@article{5944492,
  abstract     = {{This study is built around the appointment of a dedicated conversation manager at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu's field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of the public.}},
  author       = {{D'heer, Evelien and Verdegem, Pieter}},
  issn         = {{1461-4448}},
  journal      = {{NEW MEDIA & SOCIETY}},
  keywords     = {{Audience,TWITTER,field theory,journalism,media logic,network analysis,television,Twitter}},
  language     = {{eng}},
  number       = {{10}},
  pages        = {{2287--2304}},
  title        = {{@THEVIEWER: analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster}},
  url          = {{http://dx.doi.org/10.1177/1461444815583462}},
  volume       = {{18}},
  year         = {{2016}},
}

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