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Telenovelas and/as adaptation : reflections on local adaptations of global telenovelas

Stijn Joye (UGent) , Daniël Biltereyst (UGent) and Fien Adriaens (UGent)
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Abstract
Within an emerging tradition of adaptation research that looks beyond fidelity-driven inquiries into exclusively literary adaptations, the case of telenovelas is exemplary for a contemporary media industry that is characterized by the cross-media and cross-border exchange of narratives. Focusing on the recent revival and international success of the telenovela genre and format, this essay reflects on a series of extra-textual features and contexts that are related to the practice of adapting global telenovela formats into different cultural environments. Therefore, we approach telenovelas as localizable yet universally appealing cultural products and narratives that undergo a tailoring process to match the local expectations or to conform to local sensibilities and (cultural, narrative, production) codes.

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Chicago
Joye, Stijn, Daniël Biltereyst, and Fien Adriaens. 2017. “Telenovelas And/as Adaptation : Reflections on Local Adaptations of Global Telenovelas.” In Oxford Handbook of Adaptation Studies, ed. Thomas Leitch, 356–369. New York: Oxford University Press.
APA
Joye, S., Biltereyst, D., & Adriaens, F. (2017). Telenovelas and/as adaptation : reflections on local adaptations of global telenovelas. In T. Leitch (Ed.), Oxford Handbook of adaptation studies (pp. 356–369). New York: Oxford University Press.
Vancouver
1.
Joye S, Biltereyst D, Adriaens F. Telenovelas and/as adaptation : reflections on local adaptations of global telenovelas. In: Leitch T, editor. Oxford Handbook of adaptation studies. New York: Oxford University Press; 2017. p. 356–69.
MLA
Joye, Stijn, Daniël Biltereyst, and Fien Adriaens. “Telenovelas And/as Adaptation : Reflections on Local Adaptations of Global Telenovelas.” Oxford Handbook of Adaptation Studies. Ed. Thomas Leitch. New York: Oxford University Press, 2017. 356–369. Print.
@incollection{5896113,
  abstract     = {Within an emerging tradition of adaptation research that looks beyond fidelity-driven inquiries into exclusively literary adaptations, the case of telenovelas is exemplary for a contemporary media industry that is characterized by the cross-media and cross-border exchange of narratives. Focusing on the recent revival and international success of the telenovela genre and format, this essay reflects on a series of extra-textual features and contexts that are related to the practice of adapting global telenovela formats into different cultural environments. Therefore, we approach telenovelas as localizable yet universally appealing cultural products and narratives that undergo a tailoring process to match the local expectations or to conform to local sensibilities and (cultural, narrative, production) codes.},
  author       = {Joye, Stijn and Biltereyst, Dani{\"e}l and Adriaens, Fien},
  booktitle    = {Oxford Handbook of adaptation studies},
  editor       = {Leitch, Thomas },
  isbn         = {9780199331000 },
  language     = {eng},
  pages        = {356--369},
  publisher    = {Oxford University Press},
  title        = {Telenovelas and/as adaptation : reflections on local adaptations of global telenovelas},
  year         = {2017},
}