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Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook

Hannelore Crijns (UGent) , Liselot Hudders (UGent) , Veroline Cauberghe (UGent) and An-Sofie Claeys (UGent)
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Keywords
markting communication, Facebook, public relations, dialogic principles

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Citation

Please use this url to cite or link to this publication:

MLA
Crijns, Hannelore, et al. “Facebook as a Corporate Communication Tool? A Quantitative Content Analysis of the Communication Strategies of Reputable Belgian Companies on the Social Network Site Facebook.” 13th International Conferences on Research in Advertising, Proceedings, 2014, pp. 1–6.
APA
Crijns, H., Hudders, L., Cauberghe, V., & Claeys, A.-S. (2014). Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook. 13th International Conferences on Research in Advertising, Proceedings, 1–6.
Chicago author-date
Crijns, Hannelore, Liselot Hudders, Veroline Cauberghe, and An-Sofie Claeys. 2014. “Facebook as a Corporate Communication Tool? A Quantitative Content Analysis of the Communication Strategies of Reputable Belgian Companies on the Social Network Site Facebook.” In 13th International Conferences on Research in Advertising, Proceedings, 1–6.
Chicago author-date (all authors)
Crijns, Hannelore, Liselot Hudders, Veroline Cauberghe, and An-Sofie Claeys. 2014. “Facebook as a Corporate Communication Tool? A Quantitative Content Analysis of the Communication Strategies of Reputable Belgian Companies on the Social Network Site Facebook.” In 13th International Conferences on Research in Advertising, Proceedings, 1–6.
Vancouver
1.
Crijns H, Hudders L, Cauberghe V, Claeys A-S. Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook. In: 13th International Conferences on Research in Advertising, Proceedings. 2014. p. 1–6.
IEEE
[1]
H. Crijns, L. Hudders, V. Cauberghe, and A.-S. Claeys, “Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook,” in 13th International Conferences on Research in Advertising, Proceedings, Amsterdam, The Netherlands, 2014, pp. 1–6.
@inproceedings{5828526,
  author       = {{Crijns, Hannelore and Hudders, Liselot and Cauberghe, Veroline and Claeys, An-Sofie}},
  booktitle    = {{13th International Conferences on Research in Advertising, Proceedings}},
  keywords     = {{markting communication,Facebook,public relations,dialogic principles}},
  language     = {{eng}},
  location     = {{Amsterdam, The Netherlands}},
  pages        = {{1--6}},
  title        = {{Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook}},
  year         = {{2014}},
}