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The more the merrier? The effect of insecurity on greed

Goedele Krekels (UGent) and Mario Pandelaere (UGent)
(2013) The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts.
Author
Organization
Abstract
Greed is often defined as an excessive insatiable desire to acquire or possess more. Throughout its history, the term is been used to denote a morally culpable attitude. Also in academic research greed is often defined as a self-interested desire for gain at the expense of others. In current ongoing research we first develop the Dispositional Greed Scale. We further demonstrate that dispositional greed is driven by resource insecurity. When resource access is insecure, this leads to both acquisitive behavior and positive effects for others in certain circumstances. However, when resource access is secure, there is no behavioral difference between greedy and non-greedy people.
Keywords
Consumer psychology, Insecurity, Dispositional greed

Citation

Please use this url to cite or link to this publication:

MLA
Krekels, Goedele, and Mario Pandelaere. “The More the Merrier? The Effect of Insecurity on Greed.” The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts, 2013.
APA
Krekels, G., & Pandelaere, M. (2013). The more the merrier? The effect of insecurity on greed. The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts. Presented at the The La Londe Conference in Marketing Communications and Consumer Behavior, La Londe, Frankrijk.
Chicago author-date
Krekels, Goedele, and Mario Pandelaere. 2013. “The More the Merrier? The Effect of Insecurity on Greed.” In The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts.
Chicago author-date (all authors)
Krekels, Goedele, and Mario Pandelaere. 2013. “The More the Merrier? The Effect of Insecurity on Greed.” In The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts.
Vancouver
1.
Krekels G, Pandelaere M. The more the merrier? The effect of insecurity on greed. In: The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts. 2013.
IEEE
[1]
G. Krekels and M. Pandelaere, “The more the merrier? The effect of insecurity on greed,” in The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts, La Londe, Frankrijk, 2013.
@inproceedings{5818628,
  abstract     = {{Greed is often defined as an excessive insatiable desire to acquire or possess more. Throughout its history, the term is been used to denote a morally culpable attitude. Also in academic research greed is often defined as a self-interested desire for gain at the expense of others. In current ongoing research we first develop the Dispositional Greed Scale. We further demonstrate that dispositional greed is driven by resource insecurity. When resource access is insecure, this leads to both acquisitive behavior and positive effects for others in certain circumstances. However, when resource access is secure, there is no behavioral difference between greedy and non-greedy people.}},
  author       = {{Krekels, Goedele and Pandelaere, Mario}},
  booktitle    = {{The La Londe Conference in Marketing Communications and Consumer Behavior, Abstracts}},
  keywords     = {{Consumer psychology,Insecurity,Dispositional greed}},
  language     = {{eng}},
  location     = {{La Londe, Frankrijk}},
  title        = {{The more the merrier? The effect of insecurity on greed}},
  year         = {{2013}},
}