Greedy loss prevention in economic decision making
- Author
- Goedele Krekels (UGent) and Mario Pandelaere (UGent)
- Organization
- Abstract
- In three studies, we show that loss aversion is essential to greed, in addition to acquisitive behavior. This drives them towards paying for insurances and warranties to avoid future financial or product loss. Furthermore, when they experience a history of no-losses, it limits their purchase likelihood of insurances.
- Keywords
- Loss aversion, Dispositional Greed, Insurances
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5818535
- MLA
- Krekels, Goedele, and Mario Pandelaere. “Greedy Loss Prevention in Economic Decision Making.” NA : Advances in Consumer Research Volume 42, vol. 42, 2015.
- APA
- Krekels, G., & Pandelaere, M. (2015). Greedy loss prevention in economic decision making. NA : Advances in Consumer Research Volume 42, 42.
- Chicago author-date
- Krekels, Goedele, and Mario Pandelaere. 2015. “Greedy Loss Prevention in Economic Decision Making.” In NA : Advances in Consumer Research Volume 42. Vol. 42.
- Chicago author-date (all authors)
- Krekels, Goedele, and Mario Pandelaere. 2015. “Greedy Loss Prevention in Economic Decision Making.” In NA : Advances in Consumer Research Volume 42. Vol. 42.
- Vancouver
- 1.Krekels G, Pandelaere M. Greedy loss prevention in economic decision making. In: NA : Advances in Consumer Research Volume 42. 2015.
- IEEE
- [1]G. Krekels and M. Pandelaere, “Greedy loss prevention in economic decision making,” in NA : Advances in Consumer Research Volume 42, Baltimore, Maryland, USA, 2015, vol. 42.
@inproceedings{5818535,
abstract = {{In three studies, we show that loss aversion is essential to greed, in addition to acquisitive behavior. This drives them towards paying for insurances and warranties to avoid future financial or product loss. Furthermore, when they experience a history of no-losses, it limits their purchase likelihood of insurances.}},
author = {{Krekels, Goedele and Pandelaere, Mario}},
booktitle = {{NA : Advances in Consumer Research Volume 42}},
keywords = {{Loss aversion,Dispositional Greed,Insurances}},
language = {{eng}},
location = {{Baltimore, Maryland, USA}},
title = {{Greedy loss prevention in economic decision making}},
volume = {{42}},
year = {{2015}},
}