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Greedy loss prevention in economic decision making

Goedele Krekels (UGent) and Mario Pandelaere (UGent)
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Abstract
In three studies, we show that loss aversion is essential to greed, in addition to acquisitive behavior. This drives them towards paying for insurances and warranties to avoid future financial or product loss. Furthermore, when they experience a history of no-losses, it limits their purchase likelihood of insurances.
Keywords
Loss aversion, Dispositional Greed, Insurances

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Citation

Please use this url to cite or link to this publication:

MLA
Krekels, Goedele, and Mario Pandelaere. “Greedy Loss Prevention in Economic Decision Making.” NA : Advances in Consumer Research Volume 42. Vol. 42. 2015. Print.
APA
Krekels, G., & Pandelaere, M. (2015). Greedy loss prevention in economic decision making. NA : Advances in Consumer Research Volume 42 (Vol. 42). Presented at the Association for Consumer Research - North Atlantic Conference.
Chicago author-date
Krekels, Goedele, and Mario Pandelaere. 2015. “Greedy Loss Prevention in Economic Decision Making.” In NA : Advances in Consumer Research Volume 42. Vol. 42.
Chicago author-date (all authors)
Krekels, Goedele, and Mario Pandelaere. 2015. “Greedy Loss Prevention in Economic Decision Making.” In NA : Advances in Consumer Research Volume 42. Vol. 42.
Vancouver
1.
Krekels G, Pandelaere M. Greedy loss prevention in economic decision making. NA : Advances in Consumer Research Volume 42. 2015.
IEEE
[1]
G. Krekels and M. Pandelaere, “Greedy loss prevention in economic decision making,” in NA : Advances in Consumer Research Volume 42, Baltimore, Maryland, USA, 2015, vol. 42.
@inproceedings{5818535,
  abstract     = {In three studies, we show that loss aversion is essential to greed, in addition to acquisitive behavior. This drives them towards paying for insurances and warranties to avoid future financial or product loss. Furthermore, when they experience a history of no-losses, it limits their purchase likelihood of insurances.},
  author       = {Krekels, Goedele and Pandelaere, Mario},
  booktitle    = {NA : Advances in Consumer Research Volume 42},
  keywords     = {Loss aversion,Dispositional Greed,Insurances},
  language     = {eng},
  location     = {Baltimore, Maryland, USA},
  title        = {Greedy loss prevention in economic decision making},
  volume       = {42},
  year         = {2015},
}