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Clash of TV platforms: how broadcasters and distributors build platform leadership

Tom Evens (UGent)
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Abstract
The TV industry has evolved into a multi-sided market in recent years, with distribution platforms increasingly occupying a central position in the market. Whereas until recently their business models resembled that of utility providers, distributors start playing a multi-sided role, liaising with third-party content providers, advertisers and viewers. As a result, we might expect a struggle for platform leadership between TV broadcasters and distributors. This struggle is further intensified by the rise of over-the-top (OTT) TV platforms, which challenge existing power relationships in the TV industry and give rise to conflicts of interests in the media value chain. This paper attempts to provide a deeper understanding of the platformisation in the TV industry, and explore the levers both TV broadcasters and distributors employ in building power to pursue platform leadership.
Keywords
TV industry, business models, platformisation, power

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Please use this url to cite or link to this publication:

MLA
Evens, Tom. “Clash of TV Platforms: How Broadcasters and Distributors Build Platform Leadership.” 25th European Regional ITS Conference, Proceedings. 2014. Print.
APA
Evens, T. (2014). Clash of TV platforms: how broadcasters and distributors build platform leadership. 25th European Regional ITS Conference, Proceedings. Presented at the 25th European Regional ITS Conference.
Chicago author-date
Evens, Tom. 2014. “Clash of TV Platforms: How Broadcasters and Distributors Build Platform Leadership.” In 25th European Regional ITS Conference, Proceedings.
Chicago author-date (all authors)
Evens, Tom. 2014. “Clash of TV Platforms: How Broadcasters and Distributors Build Platform Leadership.” In 25th European Regional ITS Conference, Proceedings.
Vancouver
1.
Evens T. Clash of TV platforms: how broadcasters and distributors build platform leadership. 25th European Regional ITS Conference, Proceedings. 2014.
IEEE
[1]
T. Evens, “Clash of TV platforms: how broadcasters and distributors build platform leadership,” in 25th European Regional ITS Conference, Proceedings, Brussels, Belgium, 2014.
@inproceedings{5816697,
  abstract     = {The TV industry has evolved into a multi-sided market in recent years, with distribution platforms increasingly occupying a central position in the market. Whereas until recently their business models resembled that of utility providers, distributors start playing a multi-sided role, liaising with third-party content providers, advertisers and viewers. As a result, we might expect a struggle for platform leadership between TV broadcasters and distributors. This struggle is further intensified by the rise of over-the-top (OTT) TV platforms, which challenge existing power relationships in the TV industry and give rise to conflicts of interests in the media value chain. This paper attempts to provide a deeper understanding of the platformisation in the TV industry, and explore the levers both TV broadcasters and distributors employ in building power to pursue platform leadership.},
  author       = {Evens, Tom},
  booktitle    = {25th European Regional ITS Conference, Proceedings},
  keywords     = {TV industry,business models,platformisation,power},
  language     = {eng},
  location     = {Brussels, Belgium},
  title        = {Clash of TV platforms: how broadcasters and distributors build platform leadership},
  year         = {2014},
}