Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
- Author
- Bert Weijters (UGent) and Frank Goedertier
- Organization
- Abstract
- In response to diversifying music delivery modes, consumers increasingly combine various music platforms, both online and offline, legal and illegal, and free or paying. Based on survey data (N = 685), the current study segments consumers in terms of the combination of music delivery modes they use. We identify four latent classes based on their usage frequency of purchasing CDs, copying CDs, streaming music, streaming music videos, peer-to-peer file sharing, and purchased downloading. All-round users (9.9 %) use most or all acquisition modes, but at a low frequency. Traditionalist (33.7 %) typically makes no use of any of the acquisition modes except buying CDs. Streamers-downloaders (20.7 %) use several acquisition modes intensively, especially streaming (video and/or music only) and downloading (legal and illegal). Light users (35.6 %) also use multiple acquisition modes, but less frequently. We draw theoretical and practical implications, discuss limitations, and suggest ideas for future research.
- Keywords
- CONSUMPTION, Music Consumption . Music Piracy . Latent Class Analysis . Consumer Behavior
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Weijters Goedertier 2015 Music platforms latent class analysis POSTPRINT.pdf
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5815815
- MLA
- Weijters, Bert, and Frank Goedertier. “Understanding Today’s Music Acquisition Mix: A Latent Class Analysis of Consumers’ Combined Use of Music Platforms.” MARKETING LETTERS, vol. 27, no. 3, 2016, pp. 603–10, doi:10.1007/s11002-015-9349-y.
- APA
- Weijters, B., & Goedertier, F. (2016). Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms. MARKETING LETTERS, 27(3), 603–610. https://doi.org/10.1007/s11002-015-9349-y
- Chicago author-date
- Weijters, Bert, and Frank Goedertier. 2016. “Understanding Today’s Music Acquisition Mix: A Latent Class Analysis of Consumers’ Combined Use of Music Platforms.” MARKETING LETTERS 27 (3): 603–10. https://doi.org/10.1007/s11002-015-9349-y.
- Chicago author-date (all authors)
- Weijters, Bert, and Frank Goedertier. 2016. “Understanding Today’s Music Acquisition Mix: A Latent Class Analysis of Consumers’ Combined Use of Music Platforms.” MARKETING LETTERS 27 (3): 603–610. doi:10.1007/s11002-015-9349-y.
- Vancouver
- 1.Weijters B, Goedertier F. Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms. MARKETING LETTERS. 2016;27(3):603–10.
- IEEE
- [1]B. Weijters and F. Goedertier, “Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms,” MARKETING LETTERS, vol. 27, no. 3, pp. 603–610, 2016.
@article{5815815,
abstract = {{In response to diversifying music delivery modes, consumers increasingly combine various music platforms, both online and offline, legal and illegal, and free or paying. Based on survey data (N = 685), the current study segments consumers in terms of the combination of music delivery modes they use. We identify four latent classes based on their usage frequency of purchasing CDs, copying CDs, streaming music, streaming music videos, peer-to-peer file sharing, and purchased downloading. All-round users (9.9 %) use most or all acquisition modes, but at a low frequency. Traditionalist (33.7 %) typically makes no use of any of the acquisition modes except buying CDs. Streamers-downloaders (20.7 %) use several acquisition modes intensively, especially streaming (video and/or music only) and downloading (legal and illegal). Light users (35.6 %) also use multiple acquisition modes, but less frequently. We draw theoretical and practical implications, discuss limitations, and suggest ideas for future research.}},
author = {{Weijters, Bert and Goedertier, Frank}},
issn = {{0923-0645}},
journal = {{MARKETING LETTERS}},
keywords = {{CONSUMPTION,Music Consumption . Music Piracy . Latent Class Analysis . Consumer Behavior}},
language = {{eng}},
number = {{3}},
pages = {{603--610}},
title = {{Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms}},
url = {{http://doi.org/10.1007/s11002-015-9349-y}},
volume = {{27}},
year = {{2016}},
}
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