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Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

(2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165
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MARKET, CREATIVITY, IMPACT, CONSUMERS, EMPIRICAL-ANALYSIS, PRODUCT EVALUATION, PERCEIVED RISK, MODERATING ROLE, PREFERENCE, EQUITY, Brand prototypicality, Novelty, Perceived risk, Category fit, Product innovation

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Chicago
Goedertier, Frank, Niraj Dawar, Maggie Geuens, and Bert Weijters. 2015. “Brand Typicality and Distant Novel Extension Acceptance: How Risk-reduction Counters Low Category Fit.” Journal of Business Research 68 (1): 157–165.
APA
Goedertier, F., Dawar, N., Geuens, M., & Weijters, B. (2015). Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. JOURNAL OF BUSINESS RESEARCH, 68(1), 157–165.
Vancouver
1.
Goedertier F, Dawar N, Geuens M, Weijters B. Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. JOURNAL OF BUSINESS RESEARCH. 2015;68(1):157–65.
MLA
Goedertier, Frank, Niraj Dawar, Maggie Geuens, et al. “Brand Typicality and Distant Novel Extension Acceptance: How Risk-reduction Counters Low Category Fit.” JOURNAL OF BUSINESS RESEARCH 68.1 (2015): 157–165. Print.
@article{5815792,
  author       = {Goedertier, Frank and Dawar, Niraj and Geuens, Maggie and Weijters, Bert},
  issn         = {0148-2963},
  journal      = {JOURNAL OF BUSINESS RESEARCH},
  keyword      = {MARKET,CREATIVITY,IMPACT,CONSUMERS,EMPIRICAL-ANALYSIS,PRODUCT EVALUATION,PERCEIVED RISK,MODERATING ROLE,PREFERENCE,EQUITY,Brand prototypicality,Novelty,Perceived risk,Category fit,Product innovation},
  language     = {eng},
  number       = {1},
  pages        = {157--165},
  title        = {Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2014.04.005},
  volume       = {68},
  year         = {2015},
}

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