Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
- Author
- Frank Goedertier, Niraj Dawar, Maggie Geuens (UGent) and Bert Weijters (UGent)
- Organization
- Keywords
- MARKET, CREATIVITY, IMPACT, CONSUMERS, EMPIRICAL-ANALYSIS, PRODUCT EVALUATION, PERCEIVED RISK, MODERATING ROLE, PREFERENCE, EQUITY, Brand prototypicality, Novelty, Perceived risk, Category fit, Product innovation
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5815792
- MLA
- Goedertier, Frank, et al. “Brand Typicality and Distant Novel Extension Acceptance: How Risk-Reduction Counters Low Category Fit.” JOURNAL OF BUSINESS RESEARCH, vol. 68, no. 1, 2015, pp. 157–65, doi:10.1016/j.jbusres.2014.04.005.
- APA
- Goedertier, F., Dawar, N., Geuens, M., & Weijters, B. (2015). Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. JOURNAL OF BUSINESS RESEARCH, 68(1), 157–165. https://doi.org/10.1016/j.jbusres.2014.04.005
- Chicago author-date
- Goedertier, Frank, Niraj Dawar, Maggie Geuens, and Bert Weijters. 2015. “Brand Typicality and Distant Novel Extension Acceptance: How Risk-Reduction Counters Low Category Fit.” JOURNAL OF BUSINESS RESEARCH 68 (1): 157–65. https://doi.org/10.1016/j.jbusres.2014.04.005.
- Chicago author-date (all authors)
- Goedertier, Frank, Niraj Dawar, Maggie Geuens, and Bert Weijters. 2015. “Brand Typicality and Distant Novel Extension Acceptance: How Risk-Reduction Counters Low Category Fit.” JOURNAL OF BUSINESS RESEARCH 68 (1): 157–165. doi:10.1016/j.jbusres.2014.04.005.
- Vancouver
- 1.Goedertier F, Dawar N, Geuens M, Weijters B. Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. JOURNAL OF BUSINESS RESEARCH. 2015;68(1):157–65.
- IEEE
- [1]F. Goedertier, N. Dawar, M. Geuens, and B. Weijters, “Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit,” JOURNAL OF BUSINESS RESEARCH, vol. 68, no. 1, pp. 157–165, 2015.
@article{5815792,
author = {{Goedertier, Frank and Dawar, Niraj and Geuens, Maggie and Weijters, Bert}},
issn = {{0148-2963}},
journal = {{JOURNAL OF BUSINESS RESEARCH}},
keywords = {{MARKET,CREATIVITY,IMPACT,CONSUMERS,EMPIRICAL-ANALYSIS,PRODUCT EVALUATION,PERCEIVED RISK,MODERATING ROLE,PREFERENCE,EQUITY,Brand prototypicality,Novelty,Perceived risk,Category fit,Product innovation}},
language = {{eng}},
number = {{1}},
pages = {{157--165}},
title = {{Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit}},
url = {{http://doi.org/10.1016/j.jbusres.2014.04.005}},
volume = {{68}},
year = {{2015}},
}
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