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Second screen (2nd screen) applications are among the latest of the TV-industry’s innovations to retain the TV-viewer’s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer’s everyday life.

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Citation

Please use this url to cite or link to this publication:

Chicago
De Meulenaere, Jonas, Wendy Van den Broeck, and Lizzy Bleumers. 2014. “An Audience Perspective on the Second Screen Phenomenon.” In The International Symposium on Media Innovations 2014, Abstracts.
APA
De Meulenaere, Jonas, Van den Broeck, W., & Bleumers, L. (2014). An audience perspective on the second screen phenomenon. The International Symposium on Media Innovations 2014, Abstracts. Presented at the The International Symposium on Media Innovations 2014.
Vancouver
1.
De Meulenaere J, Van den Broeck W, Bleumers L. An audience perspective on the second screen phenomenon. The International Symposium on Media Innovations 2014, Abstracts. 2014.
MLA
De Meulenaere, Jonas, Wendy Van den Broeck, and Lizzy Bleumers. “An Audience Perspective on the Second Screen Phenomenon.” The International Symposium on Media Innovations 2014, Abstracts. 2014. Print.
@inproceedings{5812021,
  abstract     = {Second screen (2nd screen) applications are among the latest of the TV-industry{\textquoteright}s innovations to retain the TV-viewer{\textquoteright}s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards
lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer{\textquoteright}s everyday life.},
  author       = {De Meulenaere, Jonas and Van den Broeck, Wendy and Bleumers, Lizzy},
  booktitle    = {The International Symposium on Media Innovations 2014, Abstracts},
  language     = {eng},
  location     = {Oslo, Norway},
  title        = {An audience perspective on the second screen phenomenon},
  year         = {2014},
}