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Mode of delivery of probiotics : consumers' preference and its determinants

Silke Jacobs (UGent) , Wim Verbeke (UGent) and Benedikt Sas (UGent)
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Abstract
Previous research has revealed that mode of delivery is the most important attribute for consumers in selecting a probiotic product. Therefore, determining the predictors of consumers' preferred mode of delivery of probiotics is of particular importance for public health policy makers, marketers and developers of probiotic products. Functional foods, food supplements, and pharmaceuticals are the considered modes of delivery in this study. To assess the most important determinants, a survey was performed in Belgium with adult volunteers (n = 503) of whom 18 percent were Inflammatory Bowel Disease (IBD) patients. The results indicate that functional foods are the most preferred mode of delivery of probiotics. Furthermore, significant odds ratios were obtained for digestive health, knowledge of probiotics, familiarity with functional foods and familiarity with food supplements.
Keywords
functional food, food supplement, mode of delivery, probiotics, ACCEPTANCE, NUTRACEUTICALS, CONJOINT-ANALYSIS, HEALTH-CONSCIOUSNESS, FUNCTIONAL FOODS, INFLAMMATORY-BOWEL-DISEASE, multinomial logistic regression, determinants

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Citation

Please use this url to cite or link to this publication:

MLA
Jacobs, Silke, Wim Verbeke, and Benedikt Sas. “Mode of Delivery of Probiotics : Consumers’ Preference and Its Determinants.” AGRO FOOD INDUSTRY HI-TECH 25.6 (2014): 6–9. Print.
APA
Jacobs, Silke, Verbeke, W., & Sas, B. (2014). Mode of delivery of probiotics : consumers’ preference and its determinants. AGRO FOOD INDUSTRY HI-TECH, 25(6), 6–9.
Chicago author-date
Jacobs, Silke, Wim Verbeke, and Benedikt Sas. 2014. “Mode of Delivery of Probiotics : Consumers’ Preference and Its Determinants.” Agro Food Industry Hi-tech 25 (6): 6–9.
Chicago author-date (all authors)
Jacobs, Silke, Wim Verbeke, and Benedikt Sas. 2014. “Mode of Delivery of Probiotics : Consumers’ Preference and Its Determinants.” Agro Food Industry Hi-tech 25 (6): 6–9.
Vancouver
1.
Jacobs S, Verbeke W, Sas B. Mode of delivery of probiotics : consumers’ preference and its determinants. AGRO FOOD INDUSTRY HI-TECH. 2014;25(6):6–9.
IEEE
[1]
S. Jacobs, W. Verbeke, and B. Sas, “Mode of delivery of probiotics : consumers’ preference and its determinants,” AGRO FOOD INDUSTRY HI-TECH, vol. 25, no. 6, pp. 6–9, 2014.
@article{5806814,
  abstract     = {Previous research has revealed that mode of delivery is the most important attribute for consumers in selecting a probiotic product. Therefore, determining the predictors of consumers' preferred mode of delivery of probiotics is of particular importance for public health policy makers, marketers and developers of probiotic products. Functional foods, food supplements, and pharmaceuticals are the considered modes of delivery in this study. To assess the most important determinants, a survey was performed in Belgium with adult volunteers (n = 503) of whom 18 percent were Inflammatory Bowel Disease (IBD) patients. The results indicate that functional foods are the most preferred mode of delivery of probiotics. Furthermore, significant odds ratios were obtained for digestive health, knowledge of probiotics, familiarity with functional foods and familiarity with food supplements.},
  author       = {Jacobs, Silke and Verbeke, Wim and Sas, Benedikt},
  issn         = {1722-6996},
  journal      = {AGRO FOOD INDUSTRY HI-TECH},
  keywords     = {functional food,food supplement,mode of delivery,probiotics,ACCEPTANCE,NUTRACEUTICALS,CONJOINT-ANALYSIS,HEALTH-CONSCIOUSNESS,FUNCTIONAL FOODS,INFLAMMATORY-BOWEL-DISEASE,multinomial logistic regression,determinants},
  language     = {eng},
  number       = {6},
  pages        = {6--9},
  title        = {Mode of delivery of probiotics : consumers' preference and its determinants},
  volume       = {25},
  year         = {2014},
}

Web of Science
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