Advanced search
1 file | 466.83 KB Add to list

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Author
Organization
Keywords
new advertising formats, advergames, advertising literacy

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 466.83 KB

Citation

Please use this url to cite or link to this publication:

MLA
Hudders, Liselot, et al. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, edited by Peeter Verlegh et al., vol. 6, Springer Gabler, 2015, pp. 241–52.
APA
Hudders, L., Cauberghe, V., Panic, K., & De Vos, W. (2015). Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative (Vol. 6, pp. 241–252). Springer Gabler.
Chicago author-date
Hudders, Liselot, Veroline Cauberghe, Katarina Panic, and Wendy De Vos. 2015. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” In Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, edited by Peeter Verlegh, Hilde Voorveld, and Martin Eisend, 6:241–52. Springer Gabler.
Chicago author-date (all authors)
Hudders, Liselot, Veroline Cauberghe, Katarina Panic, and Wendy De Vos. 2015. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” In Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, ed by. Peeter Verlegh, Hilde Voorveld, and Martin Eisend, 6:241–252. Springer Gabler.
Vancouver
1.
Hudders L, Cauberghe V, Panic K, De Vos W. Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs. In: Verlegh P, Voorveld H, Eisend M, editors. Advances in advertising research (Vol VI) : the digital, the classic, the subtle, the alternative. Springer Gabler; 2015. p. 241–52.
IEEE
[1]
L. Hudders, V. Cauberghe, K. Panic, and W. De Vos, “Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs,” in Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative, vol. 6, P. Verlegh, H. Voorveld, and M. Eisend, Eds. Springer Gabler, 2015, pp. 241–252.
@incollection{5805185,
  author       = {{Hudders, Liselot and Cauberghe, Veroline and Panic, Katarina and De Vos, Wendy}},
  booktitle    = {{Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative}},
  editor       = {{Verlegh, Peeter and Voorveld, Hilde and Eisend, Martin}},
  isbn         = {{978-3-658-10558-7}},
  keywords     = {{new advertising formats,advergames,advertising literacy}},
  language     = {{eng}},
  pages        = {{241--252}},
  publisher    = {{Springer Gabler}},
  series       = {{EAA Advances in Advertising Research series}},
  title        = {{Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs}},
  volume       = {{6}},
  year         = {{2015}},
}