Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
- Author
- Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) and Wendy De Vos
- Organization
- Keywords
- new advertising formats, advergames, advertising literacy
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5805185
- MLA
- Hudders, Liselot, et al. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, edited by Peeter Verlegh et al., vol. 6, Springer Gabler, 2015, pp. 241–52.
- APA
- Hudders, L., Cauberghe, V., Panic, K., & De Vos, W. (2015). Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative (Vol. 6, pp. 241–252). Springer Gabler.
- Chicago author-date
- Hudders, Liselot, Veroline Cauberghe, Katarina Panic, and Wendy De Vos. 2015. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” In Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, edited by Peeter Verlegh, Hilde Voorveld, and Martin Eisend, 6:241–52. Springer Gabler.
- Chicago author-date (all authors)
- Hudders, Liselot, Veroline Cauberghe, Katarina Panic, and Wendy De Vos. 2015. “Children’s Advertising Literacy for New Advertising Formats : The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.” In Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, the Alternative, ed by. Peeter Verlegh, Hilde Voorveld, and Martin Eisend, 6:241–252. Springer Gabler.
- Vancouver
- 1.Hudders L, Cauberghe V, Panic K, De Vos W. Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs. In: Verlegh P, Voorveld H, Eisend M, editors. Advances in advertising research (Vol VI) : the digital, the classic, the subtle, the alternative. Springer Gabler; 2015. p. 241–52.
- IEEE
- [1]L. Hudders, V. Cauberghe, K. Panic, and W. De Vos, “Children’s advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs,” in Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative, vol. 6, P. Verlegh, H. Voorveld, and M. Eisend, Eds. Springer Gabler, 2015, pp. 241–252.
@incollection{5805185,
author = {{Hudders, Liselot and Cauberghe, Veroline and Panic, Katarina and De Vos, Wendy}},
booktitle = {{Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative}},
editor = {{Verlegh, Peeter and Voorveld, Hilde and Eisend, Martin}},
isbn = {{978-3-658-10558-7}},
keywords = {{new advertising formats,advergames,advertising literacy}},
language = {{eng}},
pages = {{241--252}},
publisher = {{Springer Gabler}},
series = {{EAA Advances in Advertising Research series}},
title = {{Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs}},
volume = {{6}},
year = {{2015}},
}