New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
(2014)
- Author
- Katarina Panic (UGent)
- Promoter
- Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)
- Organization
Downloads
-
PhD katarina.pdf
- full text
- |
- open access
- |
- |
- 3.08 MB
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5805149
- MLA
- Panic, Katarina. New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context. Ghent University. Faculty of Political and Social Sciences, 2014.
- APA
- Panic, K. (2014). New, digital media and the effectiveness of persuasive communication strategies in a social marketing context. Ghent University. Faculty of Political and Social Sciences, Ghent, Belgium.
- Chicago author-date
- Panic, Katarina. 2014. “New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context.” Ghent, Belgium: Ghent University. Faculty of Political and Social Sciences.
- Chicago author-date (all authors)
- Panic, Katarina. 2014. “New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context.” Ghent, Belgium: Ghent University. Faculty of Political and Social Sciences.
- Vancouver
- 1.Panic K. New, digital media and the effectiveness of persuasive communication strategies in a social marketing context. [Ghent, Belgium]: Ghent University. Faculty of Political and Social Sciences; 2014.
- IEEE
- [1]K. Panic, “New, digital media and the effectiveness of persuasive communication strategies in a social marketing context,” Ghent University. Faculty of Political and Social Sciences, Ghent, Belgium, 2014.
@phdthesis{5805149, author = {{Panic, Katarina}}, language = {{eng}}, pages = {{XXIV, 251}}, publisher = {{Ghent University. Faculty of Political and Social Sciences}}, school = {{Ghent University}}, title = {{New, digital media and the effectiveness of persuasive communication strategies in a social marketing context}}, year = {{2014}}, }