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New, digital media and the effectiveness of persuasive communication strategies in a social marketing context

Katarina Panic (UGent)
(2014)
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(UGent) and (UGent)
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Citation

Please use this url to cite or link to this publication:

MLA
Panic, Katarina. New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context. Ghent University. Faculty of Political and Social Sciences, 2014.
APA
Panic, K. (2014). New, digital media and the effectiveness of persuasive communication strategies in a social marketing context. Ghent University. Faculty of Political and Social Sciences, Ghent, Belgium.
Chicago author-date
Panic, Katarina. 2014. “New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context.” Ghent, Belgium: Ghent University. Faculty of Political and Social Sciences.
Chicago author-date (all authors)
Panic, Katarina. 2014. “New, Digital Media and the Effectiveness of Persuasive Communication Strategies in a Social Marketing Context.” Ghent, Belgium: Ghent University. Faculty of Political and Social Sciences.
Vancouver
1.
Panic K. New, digital media and the effectiveness of persuasive communication strategies in a social marketing context. [Ghent, Belgium]: Ghent University. Faculty of Political and Social Sciences; 2014.
IEEE
[1]
K. Panic, “New, digital media and the effectiveness of persuasive communication strategies in a social marketing context,” Ghent University. Faculty of Political and Social Sciences, Ghent, Belgium, 2014.
@phdthesis{5805149,
  author       = {{Panic, Katarina}},
  language     = {{eng}},
  pages        = {{XXIV, 251}},
  publisher    = {{Ghent University. Faculty of Political and Social Sciences}},
  school       = {{Ghent University}},
  title        = {{New, digital media and the effectiveness of persuasive communication strategies in a social marketing context}},
  year         = {{2014}},
}