Advanced search
1 file | 460.74 KB Add to list

Behind the scenes of place branding: unraveling the selective nature of regional branding

Lies Messely (UGent) , Joost Dessein (UGent) and Elke Rogge (UGent)
Author
Organization
Abstract
Processes of globalisation, internationalisation and rescaling of statehood have led to an increased competition between regions. Place branding has become one of the central concepts for promoting local competitiveness and for capturing significant mind and market share. It is a promotional strategy that includes all activities that increase the attractiveness of an area as a place for working, living and spending free time. Place branding involves the development of a place brand, which entails selecting place-specific attributes and values to represent the place. A vast number of different actors contribute to the creation of the regional brand and the way it will be developed and communicated. This paper focuses on place branding at the regional level and investigates the selections that are made by the regional actors involved in two regional branding projects in Flanders. Furthermore, it unravels which underlying factors influence these selection processes.
Keywords
RESISTANCE, DEINSTITUTIONALIZATION, GOVERNANCE, IDENTITY, regional branding, qualitative research, Flanders, selectivity, regional development, WESTERN-EUROPE

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 460.74 KB

Citation

Please use this url to cite or link to this publication:

MLA
Messely, Lies, Joost Dessein, and Elke Rogge. “Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding.” TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE 106.3 (2015): 291–306. Print.
APA
Messely, L., Dessein, J., & Rogge, E. (2015). Behind the scenes of place branding: unraveling the selective nature of regional branding. TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE, 106(3), 291–306.
Chicago author-date
Messely, Lies, Joost Dessein, and Elke Rogge. 2015. “Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding.” Tijdschrift Voor Economische En Sociale Geografie 106 (3): 291–306.
Chicago author-date (all authors)
Messely, Lies, Joost Dessein, and Elke Rogge. 2015. “Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding.” Tijdschrift Voor Economische En Sociale Geografie 106 (3): 291–306.
Vancouver
1.
Messely L, Dessein J, Rogge E. Behind the scenes of place branding: unraveling the selective nature of regional branding. TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE. 2015;106(3):291–306.
IEEE
[1]
L. Messely, J. Dessein, and E. Rogge, “Behind the scenes of place branding: unraveling the selective nature of regional branding,” TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE, vol. 106, no. 3, pp. 291–306, 2015.
@article{5753642,
  abstract     = {Processes of globalisation, internationalisation and rescaling of statehood have led to an increased competition between regions. Place branding has become one of the central concepts for promoting local competitiveness and for capturing significant mind and market share. It is a promotional strategy that includes all activities that increase the attractiveness of an area as a place for working, living and spending free time. Place branding involves the development of a place brand, which entails selecting place-specific attributes and values to represent the place. A vast number of different actors contribute to the creation of the regional brand and the way it will be developed and communicated. This paper focuses on place branding at the regional level and investigates the selections that are made by the regional actors involved in two regional branding projects in Flanders. Furthermore, it unravels which underlying factors influence these selection processes.},
  author       = {Messely, Lies and Dessein, Joost and Rogge, Elke},
  issn         = {0040-747X},
  journal      = {TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE},
  keywords     = {RESISTANCE,DEINSTITUTIONALIZATION,GOVERNANCE,IDENTITY,regional branding,qualitative research,Flanders,selectivity,regional development,WESTERN-EUROPE},
  language     = {eng},
  number       = {3},
  pages        = {291--306},
  title        = {Behind the scenes of place branding: unraveling the selective nature of regional branding},
  url          = {http://dx.doi.org/10.1111/tesg.12099},
  volume       = {106},
  year         = {2015},
}

Altmetric
View in Altmetric
Web of Science
Times cited: