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Preventing customers from running away! Exploring generalized additive models for customer churn prediction

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MLA
Coussement, Kristof, et al. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” The Sustainable Global Marketplace, Springer, 2015, pp. 238–238, doi:10.1007/978-3-319-10873-5_134.
APA
Coussement, K., Benoit, D., & Van den Poel, D. (2015). Preventing customers from running away! Exploring generalized additive models for customer churn prediction. The Sustainable Global Marketplace, 238–238. https://doi.org/10.1007/978-3-319-10873-5_134
Chicago author-date
Coussement, Kristof, Dries Benoit, and Dirk Van den Poel. 2015. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” In The Sustainable Global Marketplace, 238–238. Springer. https://doi.org/10.1007/978-3-319-10873-5_134.
Chicago author-date (all authors)
Coussement, Kristof, Dries Benoit, and Dirk Van den Poel. 2015. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” In The Sustainable Global Marketplace, 238–238. Springer. doi:10.1007/978-3-319-10873-5_134.
Vancouver
1.
Coussement K, Benoit D, Van den Poel D. Preventing customers from running away! Exploring generalized additive models for customer churn prediction. In: The Sustainable Global Marketplace. Springer; 2015. p. 238–238.
IEEE
[1]
K. Coussement, D. Benoit, and D. Van den Poel, “Preventing customers from running away! Exploring generalized additive models for customer churn prediction,” in The Sustainable Global Marketplace, Coral Gables, Florida, USA, 2015, pp. 238–238.
@inproceedings{5749329,
  author       = {{Coussement, Kristof and Benoit, Dries and Van den Poel, Dirk}},
  booktitle    = {{The Sustainable Global Marketplace}},
  isbn         = {{9783319108728}},
  language     = {{eng}},
  location     = {{Coral Gables, Florida, USA}},
  pages        = {{238--238}},
  publisher    = {{Springer}},
  title        = {{Preventing customers from running away! Exploring generalized additive models for customer churn prediction}},
  url          = {{http://doi.org/10.1007/978-3-319-10873-5_134}},
  year         = {{2015}},
}

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