Preventing customers from running away! Exploring generalized additive models for customer churn prediction
- Author
- Kristof Coussement, Dries Benoit (UGent) and Dirk Van den Poel (UGent)
- Organization
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-5749329
- MLA
- Coussement, Kristof, et al. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” The Sustainable Global Marketplace, Springer, 2015, pp. 238–238, doi:10.1007/978-3-319-10873-5_134.
- APA
- Coussement, K., Benoit, D., & Van den Poel, D. (2015). Preventing customers from running away! Exploring generalized additive models for customer churn prediction. The Sustainable Global Marketplace, 238–238. https://doi.org/10.1007/978-3-319-10873-5_134
- Chicago author-date
- Coussement, Kristof, Dries Benoit, and Dirk Van den Poel. 2015. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” In The Sustainable Global Marketplace, 238–238. Springer. https://doi.org/10.1007/978-3-319-10873-5_134.
- Chicago author-date (all authors)
- Coussement, Kristof, Dries Benoit, and Dirk Van den Poel. 2015. “Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction.” In The Sustainable Global Marketplace, 238–238. Springer. doi:10.1007/978-3-319-10873-5_134.
- Vancouver
- 1.Coussement K, Benoit D, Van den Poel D. Preventing customers from running away! Exploring generalized additive models for customer churn prediction. In: The Sustainable Global Marketplace. Springer; 2015. p. 238–238.
- IEEE
- [1]K. Coussement, D. Benoit, and D. Van den Poel, “Preventing customers from running away! Exploring generalized additive models for customer churn prediction,” in The Sustainable Global Marketplace, Coral Gables, Florida, USA, 2015, pp. 238–238.
@inproceedings{5749329, author = {{Coussement, Kristof and Benoit, Dries and Van den Poel, Dirk}}, booktitle = {{The Sustainable Global Marketplace}}, isbn = {{9783319108728}}, language = {{eng}}, location = {{Coral Gables, Florida, USA}}, pages = {{238--238}}, publisher = {{Springer}}, title = {{Preventing customers from running away! Exploring generalized additive models for customer churn prediction}}, url = {{http://doi.org/10.1007/978-3-319-10873-5_134}}, year = {{2015}}, }
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