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Ways of preferring : distinction through the ‘what’ and the ‘how’ of cultural consumption

Stijn Daenekindt (UGent) and Henk Roose (UGent)
(2017) JOURNAL OF CONSUMER CULTURE. 17(1). p.25-45
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Abstract
In this article, we contrast the ‘what’ and the ‘how’ of cultural participation. We use data from an audience survey in two art museums (n = 1,448) and contrast manifested preferences towards artifacts of various artists—i.e. (dis)liking Duchamp, Rubens, Kandinsky, Pollock and Van Gogh—with how people contemplate works of art. These ways of preferring are measured using items reflecting abstract evaluation criteria people use to assess/evaluate works of art and are considered proxies for aesthetic dispositions. Our results indicate that taste profiles—i.e. a certain combination of (dis)liking different artists—are not very strongly related to socio-demographic characteristics and to social status position. However, among individuals having the same preferences we find differences in ways of preferring. These differences are associated to socio-demographics, but also to social inequality. This suggests that in the context of art museums distinction is not—or only slightly—embedded in manifested preferences, but more, in dispositions, i.e. in ways of preferring. These findings corroborate theoretical challenges of the premise that dispositions are socialized into individuals and that this explains the social patterning of cultural practices and preferences.
Keywords
Stephen Turner, sameness assumption, preferences, encoding-decoding model, distinction, dispositions, Pierre Bourdieu, audience research, art museums, Aesthetics

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Citation

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Chicago
Daenekindt, Stijn, and Henk Roose. 2017. “Ways of Preferring : Distinction Through the ‘What’ and the ‘How’ of Cultural Consumption.” Journal of Consumer Culture 17 (1): 25–45.
APA
Daenekindt, S., & Roose, H. (2017). Ways of preferring : distinction through the “what” and the “how” of cultural consumption. JOURNAL OF CONSUMER CULTURE, 17(1), 25–45.
Vancouver
1.
Daenekindt S, Roose H. Ways of preferring : distinction through the “what” and the “how” of cultural consumption. JOURNAL OF CONSUMER CULTURE. 2017;17(1):25–45.
MLA
Daenekindt, Stijn, and Henk Roose. “Ways of Preferring : Distinction Through the ‘What’ and the ‘How’ of Cultural Consumption.” JOURNAL OF CONSUMER CULTURE 17.1 (2017): 25–45. Print.
@article{5720716,
  abstract     = {In this article, we contrast the {\textquoteleft}what{\textquoteright} and the {\textquoteleft}how{\textquoteright} of cultural participation. We use data from an audience survey in two art museums (n = 1,448) and contrast manifested preferences towards artifacts of various artists---i.e. (dis)liking Duchamp, Rubens, Kandinsky, Pollock and Van Gogh---with how people contemplate works of art. These ways of preferring are measured using items reflecting abstract evaluation criteria people use to assess/evaluate works of art and are considered proxies for aesthetic dispositions. Our results indicate that taste profiles---i.e. a certain combination of (dis)liking different artists---are not very strongly related to socio-demographic characteristics and to social status position. However, among individuals having the same preferences we find differences in ways of preferring. These differences are associated to socio-demographics, but also to social inequality. This suggests that in the context of art museums distinction is not---or only slightly---embedded in manifested preferences, but more, in dispositions, i.e. in ways of preferring. These findings corroborate theoretical challenges of the premise that dispositions are socialized into individuals and that this explains the social patterning of cultural practices and preferences.},
  author       = {Daenekindt, Stijn and Roose, Henk},
  issn         = {1469-5405 },
  journal      = {JOURNAL OF CONSUMER CULTURE},
  keyword      = {Stephen Turner,sameness assumption,preferences,encoding-decoding model,distinction,dispositions,Pierre Bourdieu,audience research,art museums,Aesthetics},
  language     = {eng},
  number       = {1},
  pages        = {25--45},
  title        = {Ways of preferring : distinction through the {\textquoteleft}what{\textquoteright} and the {\textquoteleft}how{\textquoteright} of cultural consumption},
  url          = {http://dx.doi.org/10.1177/1469540514553715},
  volume       = {17},
  year         = {2017},
}

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