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Consumers' valuation of sustainability labels on meat

Ellen Van Loo UGent, Vincenzina Caputo, Rodolfo M, Jr Nayga and Wim Verbeke UGent (2014) FOOD POLICY. 49(1). p.137-150
abstract
There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers’ preferences for four types of sustainability claims related to organic meat, free range, animal welfare and carbon footprint. Using a choice experiment on a chicken breast product, our results show that nine in every ten Belgian consumers favor free range claims, which are also valued the most highly, attracting premiums ranging from 43% to 93%. Our study also shows that a vast majority of consumers (87%) would welcome the introduction of an EU level animal welfare label. The carbon footprint labels and the organic labels are less appealing to consumers, who have lower willingness to pay for these labels. Belgian consumers prefer the national Belgian organic food logo, certified by a private organization, to the newly-introduced EU organic food logo.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
Free range, Organic food, Animal welfare, Sustainable food, Carbon footprint, Willingness to pay (WTP), Choice experiment, Food labeling, WILLINGNESS-TO-PAY, FARM-ANIMAL WELFARE, CHOICE EXPERIMENT, FOOD-CONSUMPTION, PREFERENCES, INFORMATION, QUALITY, ATTITUDES, DISCRETE, PRODUCTS
journal title
FOOD POLICY
Food Policy
volume
49
issue
1
pages
137 - 150
Web of Science type
Article
Web of Science id
000347760400014
JCR category
AGRICULTURAL ECONOMICS & POLICY
JCR impact factor
1.799 (2014)
JCR rank
1/17 (2014)
JCR quartile
1 (2014)
ISSN
0306-9192
DOI
10.1016/j.foodpol.2014.07.002
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
5673295
handle
http://hdl.handle.net/1854/LU-5673295
date created
2014-08-14 11:55:15
date last changed
2016-12-19 15:39:16
@article{5673295,
  abstract     = {There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers{\textquoteright} preferences for four types of sustainability claims related to organic meat, free range, animal welfare and carbon footprint. Using a choice experiment on a chicken breast product, our results show that nine in every ten Belgian consumers favor free range claims, which are also valued the most highly, attracting premiums ranging from 43\% to 93\%. Our study also shows that a vast majority of consumers (87\%) would welcome the introduction of an EU level animal welfare label. The carbon footprint labels and the organic labels are less appealing to consumers, who have lower willingness to pay for these labels. Belgian consumers prefer the national Belgian organic food logo, certified by a private organization, to the newly-introduced EU organic food logo.},
  author       = {Van Loo, Ellen and Caputo, Vincenzina and Nayga, Rodolfo M, Jr and Verbeke, Wim},
  issn         = {0306-9192},
  journal      = {FOOD POLICY},
  keyword      = {Free range,Organic food,Animal welfare,Sustainable food,Carbon footprint,Willingness to pay (WTP),Choice experiment,Food labeling,WILLINGNESS-TO-PAY,FARM-ANIMAL WELFARE,CHOICE EXPERIMENT,FOOD-CONSUMPTION,PREFERENCES,INFORMATION,QUALITY,ATTITUDES,DISCRETE,PRODUCTS},
  language     = {eng},
  number       = {1},
  pages        = {137--150},
  title        = {Consumers' valuation of sustainability labels on meat},
  url          = {http://dx.doi.org/10.1016/j.foodpol.2014.07.002},
  volume       = {49},
  year         = {2014},
}

Chicago
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga Jr, and Wim Verbeke. 2014. “Consumers’ Valuation of Sustainability Labels on Meat.” Food Policy 49 (1): 137–150.
APA
Van Loo, E., Caputo, V., Nayga, R. M., Jr, & Verbeke, W. (2014). Consumers’ valuation of sustainability labels on meat. FOOD POLICY, 49(1), 137–150.
Vancouver
1.
Van Loo E, Caputo V, Nayga RM Jr, Verbeke W. Consumers’ valuation of sustainability labels on meat. FOOD POLICY. 2014;49(1):137–50.
MLA
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga Jr, et al. “Consumers’ Valuation of Sustainability Labels on Meat.” FOOD POLICY 49.1 (2014): 137–150. Print.