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Impact of religion on halal meat consumption decision making in Belgium

Karijn Bonne UGent, Iris Vermeir UGent and Wim Verbeke UGent (2009) JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING. 21(1). p.5-26
abstract
This study investigates the determinants of halal meat consumption within a Belgian Muslim migration population using the theory of planned behavior as a conceptual framework, with a focus on the role of self-identity as a Muslim and acculturation in the host country. Cross-sectional data were collected through a survey with 367 Muslims mainly originating from North Africa and living in Belgium. Findings reveal that in general, a positive health attitude toward halal meat predicts the intention to consume halal meat among Muslims. Perceived lack of safety measures or poor belief in the safety controls are shown to be potential barriers preventing Muslim consumers from eating halal meat. Low acculturated Muslims rely strongly on their positive personal attitude toward the health status of halal meat, whereas high acculturated Muslims rely on health attitude, animal welfare attitudes, and safety when intending to consume halal meat. Muslims with a high Muslim self-identity intend to eat halal meat because they believe that it is healthy whereas Muslims with a low Muslim self-identity are rather influenced by religious peers, together with their personal health attitude and availability concerns.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
consumer, Acculturation, halal, religion, theory of planned behavior, meat
journal title
JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING
J. Int. Food Agribus. Mark.
volume
21
issue
1
pages
5 - 26
ISSN
0897-4438
DOI
10.1080/08974430802480628
language
English
UGent publication?
yes
classification
A2
VABB id
c:vabb:279413
VABB type
VABB-1
id
520256
handle
http://hdl.handle.net/1854/LU-520256
date created
2009-03-17 13:45:28
date last changed
2015-06-17 11:08:42
@article{520256,
  abstract     = {This study investigates the determinants of halal meat consumption within a Belgian Muslim migration population using the theory of planned behavior as a conceptual framework, with a focus on the role of self-identity as a Muslim and acculturation in the host country. Cross-sectional data were collected through a survey with 367 Muslims mainly originating from North Africa and living in Belgium. Findings reveal that in general, a positive health attitude toward halal meat predicts the intention to consume halal meat among Muslims. Perceived lack of safety measures or poor belief in the safety controls are shown to be potential barriers preventing Muslim consumers from eating halal meat. Low acculturated Muslims rely strongly on their positive personal attitude toward the health status of halal meat, whereas high acculturated Muslims rely on health attitude, animal welfare attitudes, and safety when intending to consume halal meat. Muslims with a high Muslim self-identity intend to eat halal meat because they believe that it is healthy whereas Muslims with a low Muslim self-identity are rather influenced by religious peers, together with their personal health attitude and availability concerns.},
  author       = {Bonne, Karijn and Vermeir, Iris and Verbeke, Wim},
  issn         = {0897-4438},
  journal      = {JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING},
  keyword      = {consumer,Acculturation,halal,religion,theory of planned behavior,meat},
  language     = {eng},
  number       = {1},
  pages        = {5--26},
  title        = {Impact of religion on halal meat consumption decision making in Belgium},
  url          = {http://dx.doi.org/10.1080/08974430802480628},
  volume       = {21},
  year         = {2009},
}

Chicago
Bonne, Karijn, Iris Vermeir, and Wim Verbeke. 2009. “Impact of Religion on Halal Meat Consumption Decision Making in Belgium.” Journal of International Food and Agribusiness Marketing 21 (1): 5–26.
APA
Bonne, Karijn, Vermeir, I., & Verbeke, W. (2009). Impact of religion on halal meat consumption decision making in Belgium. JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING, 21(1), 5–26.
Vancouver
1.
Bonne K, Vermeir I, Verbeke W. Impact of religion on halal meat consumption decision making in Belgium. JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING. 2009;21(1):5–26.
MLA
Bonne, Karijn, Iris Vermeir, and Wim Verbeke. “Impact of Religion on Halal Meat Consumption Decision Making in Belgium.” JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING 21.1 (2009): 5–26. Print.