Advanced search
Add to list

Impact of communication on consumers' food choices

Wim Verbeke (UGent)
Author
Organization
Abstract
Consumers' food choices and dietary behaviour can be markedly affected by communication and information. Whether the provided information is processed by the receiver, and thus becomes likely to be effective, depends on numerous factors. The role of selected determinants Such as uncertainty, knowledge, involvement, health-related motives and trust, its well as message content variables, are discussed in the present paper based on Previous empirical studies. The different Studies indicate that: uncertainty about meat quality and safety does not automatically result in more active information search; subjective knowledge about fish is a better predictor of fish consumption than objective knowledge; high Subjective knowledge about functional foods as a result of it low trusted information source such as mass media advertising leads to it lower probability of adopting these foods in the diet. Also, evidence of the stronger impact of negative news as compared with messages promoting positive outcomes of food choices is discussed. Finally, three audience-segmentation studies based on consumers' involvement with fresh meat, individuals' health-related-motive orientations and their use of and trust in fish information Sources are presented. A clear message from these studies is that communication and information provision strategies targeted to a specific audience's needs, interests or motives stand a higher likelihood of being attended to and processed by the receiving audience, and therefore also stand a higher chance of yielding their envisaged impact in terms of food choice and dietary behaviour.
Keywords
food choice, consumer, communication, Information Search Behavior, Nutrition Knowledge, European Consumers, Functional Foods, Vegetable intake, fresh meat, quality, safety, Consumption Fruit

Citation

Please use this url to cite or link to this publication:

MLA
Verbeke, Wim. “Impact of Communication on Consumers’ Food Choices.” PROCEEDINGS OF THE NUTRITION SOCIETY 67.3 (2008): 281–288. Print.
APA
Verbeke, Wim. (2008). Impact of communication on consumers’ food choices. PROCEEDINGS OF THE NUTRITION SOCIETY, 67(3), 281–288. Presented at the 3rd Congress of the Societe-Francaise-de-Nutrition.
Chicago author-date
Verbeke, Wim. 2008. “Impact of Communication on Consumers’ Food Choices.” Proceedings of the Nutrition Society 67 (3): 281–288.
Chicago author-date (all authors)
Verbeke, Wim. 2008. “Impact of Communication on Consumers’ Food Choices.” Proceedings of the Nutrition Society 67 (3): 281–288.
Vancouver
1.
Verbeke W. Impact of communication on consumers’ food choices. PROCEEDINGS OF THE NUTRITION SOCIETY. Cambridge, England: Cambridge University Press; 2008;67(3):281–8.
IEEE
[1]
W. Verbeke, “Impact of communication on consumers’ food choices,” PROCEEDINGS OF THE NUTRITION SOCIETY, vol. 67, no. 3, pp. 281–288, 2008.
@article{514403,
  abstract     = {Consumers' food choices and dietary behaviour can be markedly affected by communication and information. Whether the provided information is processed by the receiver, and thus becomes likely to be effective, depends on numerous factors. The role of selected determinants Such as uncertainty, knowledge, involvement, health-related motives and trust, its well as message content variables, are discussed in the present paper based on Previous empirical studies. The different Studies indicate that: uncertainty about meat quality and safety does not automatically result in more active information search;  subjective knowledge about fish is a better predictor of fish consumption than objective knowledge; high Subjective knowledge about functional foods as a result of it low trusted information source such as mass media advertising leads to it lower probability of adopting these foods in the diet. Also, evidence of the stronger impact of negative news as compared with messages promoting positive outcomes of food choices is discussed. Finally, three audience-segmentation studies based on consumers' involvement with fresh meat, individuals' health-related-motive orientations and their use of and trust in fish information Sources are presented. A clear message from these studies is that communication and information provision strategies targeted to a specific audience's needs, interests or motives stand a higher likelihood of being attended to and processed by the receiving audience, and therefore also stand a higher chance of yielding their envisaged impact in terms of food choice and dietary behaviour.},
  author       = {Verbeke, Wim},
  issn         = {0029-6651},
  journal      = {PROCEEDINGS OF THE NUTRITION SOCIETY},
  keywords     = {food choice,consumer,communication,Information Search Behavior,Nutrition Knowledge,European Consumers,Functional Foods,Vegetable intake,fresh meat,quality,safety,Consumption Fruit},
  language     = {eng},
  location     = {Lille, FRANCE},
  number       = {3},
  pages        = {281--288},
  publisher    = {Cambridge University Press},
  title        = {Impact of communication on consumers' food choices},
  url          = {http://dx.doi.org/10.1017/S0029665108007179},
  volume       = {67},
  year         = {2008},
}

Altmetric
View in Altmetric
Web of Science
Times cited: