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Familiarity and purchasing intention of Belgian consumers for fresh and processed tropical fruit products

Sara Sabbe (UGent) , Wim Verbeke (UGent) and Patrick Van Damme (UGent)
(2008) BRITISH FOOD JOURNAL. 110(8). p.805-818
Author
Organization
Abstract
Purpose – The purpose of this paper is to focus on tropical fruits, both in fresh and processed form, and on the influence of socio-demographic, psychosocial and socio-environmental factors on their consumption and purchasing intention. Design/methodology/approach – A questionnaire-based survey (n = 290) was used to gain insight in the perceived importance of different food choice determinants (i.e. familiarity with tropical fruits, attitude and beliefs towards this food category, influence of social norm and socio-demographic characteristics), and their role on the intention to purchase tropical fruits. Data analysis consisted of descriptive analyses and statistical validation. Findings – Familiarity with tropical fruits differs and depends on consumers’ product-related experiences. Tropical fruits are perceived as nutritious, healthy, good in taste, attractive and special. Socio-demographic characteristics, such as gender, place of living and travel experience outside Europe, associate with product familiarity, consumers’ general attitude and beliefs, and the purchasing intention of tropical fruits. Originality/value – This paper covers a previously rather unexplored, even neglected research topic, namely consumers’ attitude and behavioural intention towards fresh and processed tropical fruits.
Keywords
Belgium, Processed foods, Fresh foods, Consumer behaviour

Citation

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Chicago
Sabbe, Sara, Wim Verbeke, and Patrick Van Damme. 2008. “Familiarity and Purchasing Intention of Belgian Consumers for Fresh and Processed Tropical Fruit Products.” Ed. Chris Griffith. British Food Journal 110 (8): 805–818.
APA
Sabbe, Sara, Verbeke, W., & Van Damme, P. (2008). Familiarity and purchasing intention of Belgian consumers for fresh and processed tropical fruit products. (C. Griffith, Ed.)BRITISH FOOD JOURNAL, 110(8), 805–818.
Vancouver
1.
Sabbe S, Verbeke W, Van Damme P. Familiarity and purchasing intention of Belgian consumers for fresh and processed tropical fruit products. Griffith C, editor. BRITISH FOOD JOURNAL. UK: Emerald Group Publishing Limited; 2008;110(8):805–18.
MLA
Sabbe, Sara, Wim Verbeke, and Patrick Van Damme. “Familiarity and Purchasing Intention of Belgian Consumers for Fresh and Processed Tropical Fruit Products.” Ed. Chris Griffith. BRITISH FOOD JOURNAL 110.8 (2008): 805–818. Print.
@article{494764,
  abstract     = {Purpose -- The purpose of this paper is to focus on tropical fruits, both in fresh and processed form, and on the influence of socio-demographic, psychosocial and socio-environmental factors on their consumption and purchasing intention.
Design/methodology/approach -- A questionnaire-based survey (n = 290) was used to gain insight in the perceived importance of different food choice determinants (i.e. familiarity with tropical fruits, attitude and beliefs towards this food category, influence of social norm and socio-demographic characteristics), and their role on the intention to purchase tropical fruits. Data analysis consisted of descriptive analyses and statistical validation.
Findings -- Familiarity with tropical fruits differs and depends on consumers{\textquoteright} product-related experiences. Tropical fruits are perceived as nutritious, healthy, good in taste, attractive and special. Socio-demographic characteristics, such as gender, place of living and travel experience outside Europe, associate with product familiarity, consumers{\textquoteright} general attitude and beliefs, and the purchasing intention of tropical fruits.
Originality/value -- This paper covers a previously rather unexplored, even neglected research topic, namely consumers{\textquoteright} attitude and behavioural intention towards fresh and processed tropical fruits.},
  author       = {Sabbe, Sara and Verbeke, Wim and Van Damme, Patrick},
  editor       = {Griffith, Chris},
  issn         = {0007-070X},
  journal      = {BRITISH FOOD JOURNAL},
  language     = {eng},
  number       = {8},
  pages        = {805--818},
  publisher    = {Emerald Group Publishing Limited},
  title        = {Familiarity and purchasing intention of Belgian consumers for fresh and processed tropical fruit products},
  url          = {http://dx.doi.org/10.1108/00070700810893331},
  volume       = {110},
  year         = {2008},
}

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