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I-curiosity and D-curiosity in smoking initiation: is regret the key?

Liesbet Van den Driessche (UGent) , Iris Vermeir (UGent) and Mario Pandelaere (UGent)
(2014) EMAC Conference 2014, Abstracts.
Author
Organization
Abstract
The current paper shows that individuals can be I-curious (interest-driven) and D-curious (deprivation-driven) for initiating smoking (study 1). Further, we demonstrate that scoring high on D-curiosity to start smoking is associated with a higher motivation to quit smoking, because people who initiate smoking out of D-curiosity experience more regret (study 2). A third study shows that anti-tobacco advertising is effective to enhance smokers motivation to quit smoking, in the case of individuals who started smoking out of D-curiosity, but not for individuals scoring high on I-curiosity to start smoking. A fourth study shows that when regret is made salient, anti-smoking advertising works for both curiosity-type smokers.
Keywords
regret, curiosity, smoking, motivation for smoking cessation, anti-tobacco advertising

Citation

Please use this url to cite or link to this publication:

MLA
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. “I-curiosity and D-curiosity in Smoking Initiation: Is Regret the Key?” EMAC Conference 2014, Abstracts. 2014. Print.
APA
Van den Driessche, Liesbet, Vermeir, I., & Pandelaere, M. (2014). I-curiosity and D-curiosity in smoking initiation: is regret the key? EMAC Conference 2014, Abstracts. Presented at the EMAC Conference 2014.
Chicago author-date
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. 2014. “I-curiosity and D-curiosity in Smoking Initiation: Is Regret the Key?” In EMAC Conference 2014, Abstracts.
Chicago author-date (all authors)
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. 2014. “I-curiosity and D-curiosity in Smoking Initiation: Is Regret the Key?” In EMAC Conference 2014, Abstracts.
Vancouver
1.
Van den Driessche L, Vermeir I, Pandelaere M. I-curiosity and D-curiosity in smoking initiation: is regret the key? EMAC Conference 2014, Abstracts. 2014.
IEEE
[1]
L. Van den Driessche, I. Vermeir, and M. Pandelaere, “I-curiosity and D-curiosity in smoking initiation: is regret the key?,” in EMAC Conference 2014, Abstracts, Valencia, Spain, 2014.
@inproceedings{4399750,
  abstract     = {The current paper shows that individuals can be I-curious (interest-driven) and D-curious (deprivation-driven) for initiating smoking (study 1). Further, we demonstrate that scoring high on D-curiosity to start smoking is associated with a higher motivation to quit smoking, because people who initiate smoking out of D-curiosity experience more regret (study 2). A third study shows that anti-tobacco advertising is effective to enhance smokers motivation to quit smoking, in the case of individuals who started smoking out of D-curiosity, but not for individuals scoring high on I-curiosity to start smoking. A fourth study shows that when regret is made salient, anti-smoking advertising works for both curiosity-type smokers.},
  author       = {Van den Driessche, Liesbet and Vermeir, Iris and Pandelaere, Mario},
  booktitle    = {EMAC Conference 2014, Abstracts},
  keywords     = {regret,curiosity,smoking,motivation for smoking cessation,anti-tobacco advertising},
  language     = {eng},
  location     = {Valencia, Spain},
  title        = {I-curiosity and D-curiosity in smoking initiation: is regret the key?},
  year         = {2014},
}