The rival wears prada: female luxury consumption as an intrasexual competition strategy
- Author
- Liselot Hudders (UGent) , Charlotte De Backer, Maryanne Fisher and Patrick Vyncke (UGent)
- Organization
- Abstract
- Relying on evolutionary theory, the current study tests whether female intrasexual competition in a mate attraction context triggers women’s spending on luxuries. The results of the first experiment reveal that an intrasexual competition context enhances women’s preferences for attractiveness enhancing, but not for non-attractiveness enhancing luxuries. This finding indicates that women may use luxury consumption as self-promotion strategy during within-sex competitions, as these luxuries improve their advantages against same-sex rivals for mates. A follow-up study shows that compared to women who do not consume luxuries, women who do so are perceived as more attractive, flirty, young, ambitious, sexy, and less loyal, mature and smart by other women. These results suggest that luxury consumption may provide information about a women’s willingness to engage in sex, as well as her views about other women, and consequently, her success in intrasexual competitions.
- Keywords
- Women, Costly Signaling Theory, Evolutionary Psychology, Luxury Consumption
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-4379737
- MLA
- Hudders, Liselot, et al. “The Rival Wears Prada: Female Luxury Consumption as an Intrasexual Competition Strategy.” Monaco Symposium on Luxury, Abstracts, 2014.
- APA
- Hudders, L., De Backer, C., Fisher, M., & Vyncke, P. (2014). The rival wears prada: female luxury consumption as an intrasexual competition strategy. Monaco Symposium on Luxury, Abstracts. Presented at the Monaco Symposium on Luxury, Monaco, France.
- Chicago author-date
- Hudders, Liselot, Charlotte De Backer, Maryanne Fisher, and Patrick Vyncke. 2014. “The Rival Wears Prada: Female Luxury Consumption as an Intrasexual Competition Strategy.” In Monaco Symposium on Luxury, Abstracts.
- Chicago author-date (all authors)
- Hudders, Liselot, Charlotte De Backer, Maryanne Fisher, and Patrick Vyncke. 2014. “The Rival Wears Prada: Female Luxury Consumption as an Intrasexual Competition Strategy.” In Monaco Symposium on Luxury, Abstracts.
- Vancouver
- 1.Hudders L, De Backer C, Fisher M, Vyncke P. The rival wears prada: female luxury consumption as an intrasexual competition strategy. In: Monaco Symposium on Luxury, Abstracts. 2014.
- IEEE
- [1]L. Hudders, C. De Backer, M. Fisher, and P. Vyncke, “The rival wears prada: female luxury consumption as an intrasexual competition strategy,” in Monaco Symposium on Luxury, Abstracts, Monaco, France, 2014.
@inproceedings{4379737,
abstract = {{Relying on evolutionary theory, the current study tests whether female intrasexual competition in a mate attraction context triggers women’s spending on luxuries. The results of the first experiment reveal that an intrasexual competition context enhances women’s preferences for attractiveness enhancing, but not for non-attractiveness enhancing luxuries. This finding indicates that women may use luxury consumption as self-promotion strategy during within-sex competitions, as these luxuries improve their advantages against same-sex rivals for mates. A follow-up study shows that compared to women who do not consume luxuries, women who do so are perceived as more attractive, flirty, young, ambitious, sexy, and less loyal, mature and smart by other women. These results suggest that luxury consumption may provide information about a women’s willingness to engage in sex, as well as her views about other women, and consequently, her success in intrasexual competitions.}},
author = {{Hudders, Liselot and De Backer, Charlotte and Fisher, Maryanne and Vyncke, Patrick}},
booktitle = {{Monaco Symposium on Luxury, Abstracts}},
keywords = {{Women,Costly Signaling Theory,Evolutionary Psychology,Luxury Consumption}},
language = {{eng}},
location = {{Monaco, France}},
title = {{The rival wears prada: female luxury consumption as an intrasexual competition strategy}},
year = {{2014}},
}