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The image of psychology programs: the value of the instrumental-symbolic framework

Greet Van Hoye (UGent) , Filip Lievens (UGent) , Britt De Soete (UGent) , Nele Libbrecht (UGent) , Eveline Schollaert (UGent) and Dimphna Baligant (UGent)
(2014) JOURNAL OF PSYCHOLOGY. 148(4). p.457-475
Author
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Abstract
As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. We use the instrumental-symbolic framework from the marketing domain to determine the image of different master’s programs in psychology and examine how these image dimensions relate to student attraction and competitor differentiation. The samples consist of both potential students (N = 114) and current students (N = 68) of three psychology programs at a Belgian university: industrial and organizational psychology, clinical psychology, and experimental psychology. The results demonstrate that both instrumental attributes (e.g., interpersonal activities) and symbolic trait inferences (e.g., sincerity) are key components of the image of psychology programs and predict attractiveness as well as differentiation. In addition, symbolic image dimensions seem more important for current students of psychology programs than for potential students.
Keywords
EDUCATION, ORGANIZATION, ATTRACTIVENESS, BRAND PERSONALITY, POTENTIAL APPLICANTS, EMPLOYER, JOB, psychology, instrumental-symbolic framework, education, marketing, image

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MLA
Van Hoye, Greet et al. “The Image of Psychology Programs: The Value of the Instrumental-symbolic Framework.” JOURNAL OF PSYCHOLOGY 148.4 (2014): 457–475. Print.
APA
Van Hoye, G., Lievens, F., De Soete, B., Libbrecht, N., Schollaert, E., & Baligant, D. (2014). The image of psychology programs: the value of the instrumental-symbolic framework. JOURNAL OF PSYCHOLOGY, 148(4), 457–475.
Chicago author-date
Van Hoye, Greet, Filip Lievens, Britt De Soete, Nele Libbrecht, Eveline Schollaert, and Dimphna Baligant. 2014. “The Image of Psychology Programs: The Value of the Instrumental-symbolic Framework.” Journal of Psychology 148 (4): 457–475.
Chicago author-date (all authors)
Van Hoye, Greet, Filip Lievens, Britt De Soete, Nele Libbrecht, Eveline Schollaert, and Dimphna Baligant. 2014. “The Image of Psychology Programs: The Value of the Instrumental-symbolic Framework.” Journal of Psychology 148 (4): 457–475.
Vancouver
1.
Van Hoye G, Lievens F, De Soete B, Libbrecht N, Schollaert E, Baligant D. The image of psychology programs: the value of the instrumental-symbolic framework. JOURNAL OF PSYCHOLOGY. 2014;148(4):457–75.
IEEE
[1]
G. Van Hoye, F. Lievens, B. De Soete, N. Libbrecht, E. Schollaert, and D. Baligant, “The image of psychology programs: the value of the instrumental-symbolic framework,” JOURNAL OF PSYCHOLOGY, vol. 148, no. 4, pp. 457–475, 2014.
@article{4339733,
  abstract     = {As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. We use the instrumental-symbolic framework from the marketing domain to determine the image of different master’s programs in psychology and examine how these image dimensions relate to student attraction and competitor differentiation. The samples consist of both potential students (N = 114) and current students (N = 68) of three psychology programs at a Belgian university: industrial and organizational psychology, clinical psychology, and experimental psychology. The results demonstrate that both instrumental attributes (e.g., interpersonal activities) and symbolic trait inferences (e.g., sincerity) are key components of the image of psychology programs and predict attractiveness as well as differentiation. In addition, symbolic image dimensions seem more important for current students of psychology programs than for potential students.},
  author       = {Van Hoye, Greet and Lievens, Filip and De Soete, Britt and Libbrecht, Nele and Schollaert, Eveline and Baligant, Dimphna},
  issn         = {0022-3980},
  journal      = {JOURNAL OF PSYCHOLOGY},
  keywords     = {EDUCATION,ORGANIZATION,ATTRACTIVENESS,BRAND PERSONALITY,POTENTIAL APPLICANTS,EMPLOYER,JOB,psychology,instrumental-symbolic framework,education,marketing,image},
  language     = {eng},
  number       = {4},
  pages        = {457--475},
  title        = {The image of psychology programs: the value of the instrumental-symbolic framework},
  url          = {http://dx.doi.org/10.1080/00223980.2013.808602},
  volume       = {148},
  year         = {2014},
}

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