Advanced search
1 file | 128.22 KB Add to list

Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling

Wim Verbeke (UGent) , Liesbeth Van de Velde (UGent) , Koen Mondelaers (UGent) , Bianka Kühne (UGent) and Guido Van Huylenbroeck (UGent)
Author
Organization
Abstract
In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling process-related credence characteristics have been established. One of these labels is the Belgian Flandria quality label for fresh fruit and vegetables. Based on cross-sectional data collected through a self-administered consumer survey (n = 373), this paper addresses consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Buyers, who constitute 26.8% of the sample, perceive Flandria tomatoes as superior to other tomatoes because of their guarantee of origin, better taste and stricter production control. However, they also report the strongest perception of Flandria as an ordinary tomato as compared to non-buyer segments. Overall, findings indicate that the Flandria label - after being intensively used for 10 years for a wide range of other fruits and vegetables besides tomatoes - has become fairly standard for tomatoes with little perceived differentiation apart from its certified production and origin.
Keywords
MARKET, SAFETY, INFORMATION, MEAT, tomatoes, FOOD-PRODUCTS, consumer behaviour, quality labelling, consumer attitude

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 128.22 KB

Citation

Please use this url to cite or link to this publication:

MLA
Verbeke, Wim, Liesbeth Van de Velde, Koen Mondelaers, et al. “Consumer Attitude and Behaviour Towards Tomatoes After 10 Years of Flandria Quality Labelling.” INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY 43.9 (2008): 1593–1601. Print.
APA
Verbeke, Wim, Van de Velde, L., Mondelaers, K., Kühne, B., & Van Huylenbroeck, G. (2008). Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling. INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, 43(9), 1593–1601.
Chicago author-date
Verbeke, Wim, Liesbeth Van de Velde, Koen Mondelaers, Bianka Kühne, and Guido Van Huylenbroeck. 2008. “Consumer Attitude and Behaviour Towards Tomatoes After 10 Years of Flandria Quality Labelling.” International Journal of Food Science and Technology 43 (9): 1593–1601.
Chicago author-date (all authors)
Verbeke, Wim, Liesbeth Van de Velde, Koen Mondelaers, Bianka Kühne, and Guido Van Huylenbroeck. 2008. “Consumer Attitude and Behaviour Towards Tomatoes After 10 Years of Flandria Quality Labelling.” International Journal of Food Science and Technology 43 (9): 1593–1601.
Vancouver
1.
Verbeke W, Van de Velde L, Mondelaers K, Kühne B, Van Huylenbroeck G. Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling. INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY. 2008;43(9):1593–601.
IEEE
[1]
W. Verbeke, L. Van de Velde, K. Mondelaers, B. Kühne, and G. Van Huylenbroeck, “Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling,” INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, vol. 43, no. 9, pp. 1593–1601, 2008.
@article{429668,
  abstract     = {In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling process-related credence characteristics have been established. One of these labels is the Belgian Flandria quality label for fresh fruit and vegetables. Based on cross-sectional data collected through a self-administered consumer survey (n = 373), this paper addresses consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Buyers, who constitute 26.8% of the sample, perceive Flandria tomatoes as superior to other tomatoes because of their guarantee of origin, better taste and stricter production control. However, they also report the strongest perception of Flandria as an ordinary tomato as compared to non-buyer segments. Overall, findings indicate that the Flandria label - after being intensively used for 10 years for a wide range of other fruits and vegetables besides tomatoes - has become fairly standard for tomatoes with little perceived differentiation apart from its certified production and origin.},
  author       = {Verbeke, Wim and Van de Velde, Liesbeth and Mondelaers, Koen and Kühne, Bianka and Van Huylenbroeck, Guido},
  issn         = {0950-5423},
  journal      = {INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY},
  keywords     = {MARKET,SAFETY,INFORMATION,MEAT,tomatoes,FOOD-PRODUCTS,consumer behaviour,quality labelling,consumer attitude},
  language     = {eng},
  number       = {9},
  pages        = {1593--1601},
  title        = {Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling},
  url          = {http://dx.doi.org/10.1111/j.1365-2621.2007.01621.x},
  volume       = {43},
  year         = {2008},
}

Altmetric
View in Altmetric
Web of Science
Times cited: