Advanced search
1 file | 243.48 KB Add to list

The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials

Author
Organization
Keywords
ATTITUDE, INFORMATION, PLANNING-MODEL, DECISION-MAKING, Emotions, Feelings, Involvement, Motivation, Empirical generalizations, ADVERTISING EFFECTIVENESS, INVOLVEMENT, BEHAVIOR, MOOD, IMPACT, JUDGMENT, Advertising

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 243.48 KB

Citation

Please use this url to cite or link to this publication:

MLA
Pham, Michel Tuan, Maggie Geuens, and Patrick De Pelsmacker. “The Influence of Ad-evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1000 TV Commercials.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 30.4 (2013): 383–394. Print.
APA
Pham, Michel Tuan, Geuens, M., & De Pelsmacker, P. (2013). The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 30(4), 383–394.
Chicago author-date
Pham, Michel Tuan, Maggie Geuens, and Patrick De Pelsmacker. 2013. “The Influence of Ad-evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1000 TV Commercials.” International Journal of Research in Marketing 30 (4): 383–394.
Chicago author-date (all authors)
Pham, Michel Tuan, Maggie Geuens, and Patrick De Pelsmacker. 2013. “The Influence of Ad-evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1000 TV Commercials.” International Journal of Research in Marketing 30 (4): 383–394.
Vancouver
1.
Pham MT, Geuens M, De Pelsmacker P. The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. ELSEVIER SCIENCE BV; 2013;30(4):383–94.
IEEE
[1]
M. T. Pham, M. Geuens, and P. De Pelsmacker, “The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 30, no. 4, pp. 383–394, 2013.
@article{4295421,
  author       = {Pham, Michel Tuan and Geuens, Maggie and De Pelsmacker, Patrick},
  issn         = {0167-8116},
  journal      = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
  keywords     = {ATTITUDE,INFORMATION,PLANNING-MODEL,DECISION-MAKING,Emotions,Feelings,Involvement,Motivation,Empirical generalizations,ADVERTISING EFFECTIVENESS,INVOLVEMENT,BEHAVIOR,MOOD,IMPACT,JUDGMENT,Advertising},
  language     = {eng},
  number       = {4},
  pages        = {383--394},
  publisher    = {ELSEVIER SCIENCE BV},
  title        = {The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials},
  url          = {http://dx.doi.org/10.1016/j.ijresmar.2013.04.004},
  volume       = {30},
  year         = {2013},
}

Altmetric
View in Altmetric
Web of Science
Times cited: