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I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors

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Chicago
Slabbinck, Hendrik, and Patrick Van Kenhove. 2011. “I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors.” In Advances in Consumer Research, 1–3. Association for Consumer Research.
APA
Slabbinck, H., & Van Kenhove, P. (2011). I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors. Advances in consumer research (pp. 1–3). Association for Consumer Research.
Vancouver
1.
Slabbinck H, Van Kenhove P. I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors. Advances in consumer research. Association for Consumer Research; 2011. p. 1–3.
MLA
Slabbinck, Hendrik, and Patrick Van Kenhove. “I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors.” Advances in Consumer Research. Association for Consumer Research, 2011. 1–3. Print.
@incollection{4282081,
  author       = {Slabbinck, Hendrik and Van Kenhove, Patrick},
  booktitle    = {Advances in consumer research},
  language     = {eng},
  pages        = {1--3},
  publisher    = {Association for Consumer Research},
  title        = {I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors},
  year         = {2011},
}