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Living labs as a driver for change in regional television

Bastiaan Baccarne (UGent) and Dimitri Schuurman (UGent)
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Abstract
Traditional television production and distribution organizations are increasingly being challenged by a rapidly changing technological environment. These evolutions force the television industry to leave their comfort zone. This context in mind, regional television broadcasters often lack the resources, knowledge and organizational flexibility to cope with this external pressure. In this paper, we discuss the use of Living Labs as ‘innovation intermediaries’ and ‘change facilitators’ that foster and enable user-centric innovation development processes, both inside and outside the organization. This phenomenon is approached from both an open innovation and a user innovation point of view. This paper considers Living Labs as open innovation ecosystems, enabling organizations to reach out and collaborate with their (potential) audience and other external actors, but also as an open ‘battle arena’ for the organization itself. The Living Lab process governs different expectations and enables conflicting opinions to come together and to steadily grow towards a mutual solution. Moreover, the innovation development process in the Living Lab seems to have innovation spill-over effects on the organizational level, catalyzing a broader organizational change.
Keywords
User-centric Design, Organizational Change, Living Labs, Open Innovation, Regional Journalism, Citizen Journalism, User Generated Content, User Generated News

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MLA
Baccarne, Bastiaan, and Dimitri Schuurman. “Living Labs as a Driver for Change in Regional Television.” Etmaal Van De Communicatiewetenschappen, Proceedings. 2014. Print.
APA
Baccarne, B., & Schuurman, D. (2014). Living labs as a driver for change in regional television. Etmaal van de communicatiewetenschappen, Proceedings. Presented at the ETMAAL 14.
Chicago author-date
Baccarne, Bastiaan, and Dimitri Schuurman. 2014. “Living Labs as a Driver for Change in Regional Television.” In Etmaal Van De Communicatiewetenschappen, Proceedings.
Chicago author-date (all authors)
Baccarne, Bastiaan, and Dimitri Schuurman. 2014. “Living Labs as a Driver for Change in Regional Television.” In Etmaal Van De Communicatiewetenschappen, Proceedings.
Vancouver
1.
Baccarne B, Schuurman D. Living labs as a driver for change in regional television. Etmaal van de communicatiewetenschappen, Proceedings. 2014.
IEEE
[1]
B. Baccarne and D. Schuurman, “Living labs as a driver for change in regional television,” in Etmaal van de communicatiewetenschappen, Proceedings, Wageningen, NL, 2014.
@inproceedings{4266570,
  abstract     = {Traditional television production and distribution organizations are increasingly being challenged by a rapidly changing technological environment. These evolutions force the television industry to leave their comfort zone. This context in mind, regional television broadcasters often lack the resources, knowledge and organizational flexibility to cope with this external pressure. In this paper, we discuss the use of Living Labs as ‘innovation intermediaries’ and ‘change facilitators’ that foster and enable user-centric innovation development processes, both inside and outside the organization. This phenomenon is approached from both an open innovation and a user innovation point of view. This paper considers Living Labs as open innovation ecosystems, enabling organizations to reach out and collaborate with their (potential) audience and other external actors, but also as an open ‘battle arena’ for the organization itself. The Living Lab process governs different expectations and enables conflicting opinions to come together and to steadily grow towards a mutual solution. Moreover, the innovation development process in the Living Lab seems to have innovation spill-over effects on the organizational level, catalyzing a broader organizational change.},
  author       = {Baccarne, Bastiaan and Schuurman, Dimitri},
  booktitle    = {Etmaal van de communicatiewetenschappen, Proceedings},
  keywords     = {User-centric Design,Organizational Change,Living Labs,Open Innovation,Regional Journalism,Citizen Journalism,User Generated Content,User Generated News},
  language     = {eng},
  location     = {Wageningen, NL},
  pages        = {13},
  title        = {Living labs as a driver for change in regional television},
  year         = {2014},
}