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At your (public) service: a radical audience perspective on seniors' news repertoires

Kristin Van Damme (UGent) and Cédric Courtois (UGent)
Author
Organization
Abstract
In today’s progressively converging news media environment, audiences are confronted with an abundance of both traditional and online media outlets. To cope with the news overload, media audiences compose a personalized media diet or news media repertoire. The practice of blending various forms of (online) media is commonly associated with younger generations. This study explicitly focuses on elderly people, since they grew news consumption patterns in a much less diverse media landscape, often dominated by public service broadcasters (PSB). Today, seniors still tend to rely on newspapers and television as a primary news source (Lee & Caprini, 2010). Yet, they are gradually adopting new media technologies, while developing the necessary supporting literacies. At the same time, PSBs have evolved into pubic service media, delivering content through the widest possible range of distribution platforms. This study aims to investigate how seniors’ news repertoires are composed and what role is being assigned to the PSBs. It draws upon a mixed-method approach, which involves a Q-sorting task, embedded in much larger in-depth, face-to-face interviews (N = 43). Results show seven news repertoires can be defined, based on three dimensions: (1) PSB vs. commercially oriented, (2) consumption on traditional and/or digital platforms and (3) news content preferences. In a subsequent phase of qualitative analysis, these patterns served as analytic tools, guiding the search for an in-depth understanding. As such, the participants offered insight in their position to public service media, and how they incorporate them into their daily (news media) routines.
Keywords
cross-platform media, news consumption, media repertoires, mixed-method, News media

Citation

Please use this url to cite or link to this publication:

MLA
Van Damme, Kristin, and Cédric Courtois. “At Your (public) Service: a Radical Audience Perspective on Seniors’ News Repertoires.” Etmaal Van De Communicatiewetenschappen, Proceedings. 2014. Print.
APA
Van Damme, Kristin, & Courtois, C. (2014). At your (public) service: a radical audience perspective on seniors’ news repertoires. Etmaal van de communicatiewetenschappen, Proceedings. Presented at the Etmaal van de Communicatiewetenschap.
Chicago author-date
Van Damme, Kristin, and Cédric Courtois. 2014. “At Your (public) Service: a Radical Audience Perspective on Seniors’ News Repertoires.” In Etmaal Van De Communicatiewetenschappen, Proceedings.
Chicago author-date (all authors)
Van Damme, Kristin, and Cédric Courtois. 2014. “At Your (public) Service: a Radical Audience Perspective on Seniors’ News Repertoires.” In Etmaal Van De Communicatiewetenschappen, Proceedings.
Vancouver
1.
Van Damme K, Courtois C. At your (public) service: a radical audience perspective on seniors’ news repertoires. Etmaal van de communicatiewetenschappen, Proceedings. 2014.
IEEE
[1]
K. Van Damme and C. Courtois, “At your (public) service: a radical audience perspective on seniors’ news repertoires,” in Etmaal van de communicatiewetenschappen, Proceedings, Wageningen, The Netherlands, 2014.
@inproceedings{4240257,
  abstract     = {In today’s progressively converging news media environment, audiences are confronted with an abundance of both traditional and online media outlets. To cope with the news overload, media audiences compose a personalized media diet or news media repertoire. The practice of blending various forms of (online) media is commonly associated with younger generations. This study explicitly focuses on elderly people, since they grew news consumption patterns in a much less diverse media landscape, often dominated by public service broadcasters (PSB). Today, seniors still tend to rely on newspapers and television as a primary news source (Lee & Caprini, 2010). Yet, they are gradually adopting new media technologies, while developing the necessary supporting literacies. At the same time, PSBs have evolved into pubic service media, delivering content through the widest possible range of distribution platforms. This study aims to investigate how seniors’ news repertoires are composed and what role is being assigned to the PSBs. It draws upon a mixed-method approach, which involves a Q-sorting task, embedded in much larger in-depth, face-to-face interviews (N = 43). Results show seven news repertoires can be defined, based on three dimensions: (1) PSB vs. commercially oriented, (2) consumption on traditional and/or digital platforms and (3) news content preferences. In a subsequent phase of qualitative analysis, these patterns served as analytic tools, guiding the search for an in-depth understanding. As such, the participants offered insight in their position to public service media, and how they incorporate them into their daily (news media) routines.},
  author       = {Van Damme, Kristin and Courtois, Cédric},
  booktitle    = {Etmaal van de communicatiewetenschappen, Proceedings},
  keywords     = {cross-platform media,news consumption,media repertoires,mixed-method,News media},
  language     = {eng},
  location     = {Wageningen, The Netherlands},
  title        = {At your (public) service: a radical audience perspective on seniors' news repertoires},
  year         = {2014},
}