Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children
- Author
- Iris Vermeir (UGent) and Dieneke Van de Sompel (UGent)
- Organization
- Abstract
- This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad and buying intentions for a non-beauty-related product are influenced by the attractiveness of an advertising model, and (4) whether age affects (1), (2), and (3). Results of two experimental studies with respectively 8–9-year-old (N = 75) and 12–13 year old (N = 57) girls and boys confirm the presence of the physical attractiveness stereotype in children. The presence of a moderately attractive (vs. less attractive) model has a negative influence on general self-worth for 8–9-year-old boys, but not for girls, nor for 12–13-year-old children. Exposure to a moderately attractive (vs. less attractive) model also has a positive influence on perceived physical appearance of 8–9-year-old girls, but this effect does not occur for boys, nor for 12–13-year-olds. The studies also show that moderately attractive (vs. less attractive) models increase attitudes and buying intentions for 8–9-year-olds, but not for 12–13-year-old boys and girls.
- Keywords
- Physical attractiveness stereotype, Self-perception, Children, Physical attractiveness, Advertising effectiveness
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-4238782
- MLA
- Vermeir, Iris, and Dieneke Van de Sompel. “Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children.” JOURNAL OF CONSUMER POLICY, vol. 37, no. 2, Springer US, 2014, pp. 205–33, doi:10.1007/s10603-013-9245-x.
- APA
- Vermeir, I., & Van de Sompel, D. (2014). Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children. JOURNAL OF CONSUMER POLICY, 37(2), 205–233. https://doi.org/10.1007/s10603-013-9245-x
- Chicago author-date
- Vermeir, Iris, and Dieneke Van de Sompel. 2014. “Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children.” JOURNAL OF CONSUMER POLICY 37 (2): 205–33. https://doi.org/10.1007/s10603-013-9245-x.
- Chicago author-date (all authors)
- Vermeir, Iris, and Dieneke Van de Sompel. 2014. “Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children.” JOURNAL OF CONSUMER POLICY 37 (2): 205–233. doi:10.1007/s10603-013-9245-x.
- Vancouver
- 1.Vermeir I, Van de Sompel D. Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children. JOURNAL OF CONSUMER POLICY. 2014;37(2):205–33.
- IEEE
- [1]I. Vermeir and D. Van de Sompel, “Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children,” JOURNAL OF CONSUMER POLICY, vol. 37, no. 2, pp. 205–233, 2014.
@article{4238782,
abstract = {{This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad and buying intentions for a non-beauty-related product are influenced by the attractiveness of an advertising model, and (4) whether age affects (1), (2), and (3). Results of two experimental studies with respectively 8–9-year-old (N = 75) and 12–13 year old (N = 57) girls and boys confirm the presence of the physical attractiveness stereotype in children. The presence of a moderately attractive (vs. less attractive) model has a negative influence on general self-worth for 8–9-year-old boys, but not for girls, nor for 12–13-year-old children. Exposure to a moderately attractive (vs. less attractive) model also has a positive influence on perceived physical appearance of 8–9-year-old girls, but this effect does not occur for boys, nor for 12–13-year-olds. The studies also show that moderately attractive (vs. less attractive) models increase attitudes and buying intentions for 8–9-year-olds, but not for 12–13-year-old boys and girls.}},
author = {{Vermeir, Iris and Van de Sompel, Dieneke}},
issn = {{0168-7034}},
journal = {{JOURNAL OF CONSUMER POLICY}},
keywords = {{Physical attractiveness stereotype,Self-perception,Children,Physical attractiveness,Advertising effectiveness}},
language = {{eng}},
number = {{2}},
pages = {{205--233}},
publisher = {{Springer US}},
title = {{Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children}},
url = {{http://dx.doi.org/10.1007/s10603-013-9245-x}},
volume = {{37}},
year = {{2014}},
}
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