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Global launch of pharmaceuticals: the role of introduction delays in introductory prices

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MLA
Verniers, Isabel, et al. “Global Launch of Pharmaceuticals: The Role of Introduction Delays in Introductory Prices.” 37th European Marketing Academy Conference, Abstracts, edited by Keith Perks and Paurav Shukla, University of Brighton, 2008, pp. 49–49.
APA
Verniers, I., Stremersch, S., & Croux, C. (2008). Global launch of pharmaceuticals: the role of introduction delays in introductory prices. In K. Perks & P. Shukla (Eds.), 37th European Marketing Academy Conference, Abstracts (pp. 49–49). Brighton, UK: University of Brighton.
Chicago author-date
Verniers, Isabel, Stefan Stremersch, and C Croux. 2008. “Global Launch of Pharmaceuticals: The Role of Introduction Delays in Introductory Prices.” In 37th European Marketing Academy Conference, Abstracts, edited by Keith Perks and Paurav Shukla, 49–49. Brighton, UK: University of Brighton.
Chicago author-date (all authors)
Verniers, Isabel, Stefan Stremersch, and C Croux. 2008. “Global Launch of Pharmaceuticals: The Role of Introduction Delays in Introductory Prices.” In 37th European Marketing Academy Conference, Abstracts, ed by. Keith Perks and Paurav Shukla, 49–49. Brighton, UK: University of Brighton.
Vancouver
1.
Verniers I, Stremersch S, Croux C. Global launch of pharmaceuticals: the role of introduction delays in introductory prices. In: Perks K, Shukla P, editors. 37th European Marketing Academy Conference, Abstracts. Brighton, UK: University of Brighton; 2008. p. 49–49.
IEEE
[1]
I. Verniers, S. Stremersch, and C. Croux, “Global launch of pharmaceuticals: the role of introduction delays in introductory prices,” in 37th European Marketing Academy Conference, Abstracts, Brighton, UK, 2008, pp. 49–49.
@inproceedings{419397,
  author       = {{Verniers, Isabel and Stremersch, Stefan and Croux, C}},
  booktitle    = {{37th European Marketing Academy Conference, Abstracts}},
  editor       = {{Perks, Keith and Shukla, Paurav}},
  isbn         = {{9781905593422}},
  language     = {{eng}},
  location     = {{Brighton, UK}},
  pages        = {{49--49}},
  publisher    = {{University of Brighton}},
  title        = {{Global launch of pharmaceuticals: the role of introduction delays in introductory prices}},
  year         = {{2008}},
}