Internet banking as a means to reduce customer churn: a field experiment
- Author
- Jonathan Burez and Dirk Van den Poel (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-419231
- MLA
- Burez, Jonathan, and Dirk Van den Poel. “Internet Banking as a Means to Reduce Customer Churn: A Field Experiment.” 36th European Marketing Academy Conference, Abstracts, 2007, pp. 250–250.
- APA
- Burez, J., & Van den Poel, D. (2007). Internet banking as a means to reduce customer churn: a field experiment. 36th European Marketing Academy Conference, Abstracts, 250–250.
- Chicago author-date
- Burez, Jonathan, and Dirk Van den Poel. 2007. “Internet Banking as a Means to Reduce Customer Churn: A Field Experiment.” In 36th European Marketing Academy Conference, Abstracts, 250–250.
- Chicago author-date (all authors)
- Burez, Jonathan, and Dirk Van den Poel. 2007. “Internet Banking as a Means to Reduce Customer Churn: A Field Experiment.” In 36th European Marketing Academy Conference, Abstracts, 250–250.
- Vancouver
- 1.Burez J, Van den Poel D. Internet banking as a means to reduce customer churn: a field experiment. In: 36th European Marketing Academy Conference, Abstracts. 2007. p. 250–250.
- IEEE
- [1]J. Burez and D. Van den Poel, “Internet banking as a means to reduce customer churn: a field experiment,” in 36th European Marketing Academy Conference, Abstracts, Reykjavik, Iceland, 2007, pp. 250–250.
@inproceedings{419231,
author = {{Burez, Jonathan and Van den Poel, Dirk}},
booktitle = {{36th European Marketing Academy Conference, Abstracts}},
isbn = {{9979948353}},
language = {{eng}},
location = {{Reykjavik, Iceland}},
pages = {{250--250}},
title = {{Internet banking as a means to reduce customer churn: a field experiment}},
year = {{2007}},
}