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Rhetoric and narratives as equipment for living: spinning in Borgen

Ronald Soetaert (UGent) and Kris Rutten (UGent)
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Abstract
Purpose - The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus on the Danish TV-series Borgen. Arguing that narratives can be equipment for teaching. Design/methodology/approach - Introducing rhetorical concepts as tools for an analysis of narratives (based on the work of Kenneth Burke). Findings - The authors argue for the importance of rhetoric and narrative as tools for meaning-making, illustrate how spinning has become a major topic in recent fiction (and the TV-series Borgen in particular), and focus on how Borgen can be equipment for living from different "terministic screens." Originality/value - The authors analyze how a popular narrative as Borgen can be read as equipment for living, focussing on how the spin doctor has become a major character in fiction, and illustrate what the authors can learn from narratives about rhetoric and spinning.
Keywords
Spinning, Teaching, Narrative, Rhetoric

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MLA
Soetaert, Ronald, and Kris Rutten. “Rhetoric and Narratives as Equipment for Living: Spinning in Borgen.” JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, vol. 27, no. 5, 2014, pp. 710–22, doi:10.1108/JOCM-09-2014-0168.
APA
Soetaert, R., & Rutten, K. (2014). Rhetoric and narratives as equipment for living: spinning in Borgen. JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, 27(5), 710–722. https://doi.org/10.1108/JOCM-09-2014-0168
Chicago author-date
Soetaert, Ronald, and Kris Rutten. 2014. “Rhetoric and Narratives as Equipment for Living: Spinning in Borgen.” JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT 27 (5): 710–22. https://doi.org/10.1108/JOCM-09-2014-0168.
Chicago author-date (all authors)
Soetaert, Ronald, and Kris Rutten. 2014. “Rhetoric and Narratives as Equipment for Living: Spinning in Borgen.” JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT 27 (5): 710–722. doi:10.1108/JOCM-09-2014-0168.
Vancouver
1.
Soetaert R, Rutten K. Rhetoric and narratives as equipment for living: spinning in Borgen. JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT. 2014;27(5):710–22.
IEEE
[1]
R. Soetaert and K. Rutten, “Rhetoric and narratives as equipment for living: spinning in Borgen,” JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, vol. 27, no. 5, pp. 710–722, 2014.
@article{4170472,
  abstract     = {{Purpose - The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus on the Danish TV-series Borgen. Arguing that narratives can be equipment for teaching.
 
Design/methodology/approach - Introducing rhetorical concepts as tools for an analysis of narratives (based on the work of Kenneth Burke).
 
Findings - The authors argue for the importance of rhetoric and narrative as tools for meaning-making, illustrate how spinning has become a major topic in recent fiction (and the TV-series Borgen in particular), and focus on how Borgen can be equipment for living from different "terministic screens."
 
Originality/value - The authors analyze how a popular narrative as Borgen can be read as equipment for living, focussing on how the spin doctor has become a major character in fiction, and illustrate what the authors can learn from narratives about rhetoric and spinning.}},
  author       = {{Soetaert, Ronald and Rutten, Kris}},
  issn         = {{0953-4814}},
  journal      = {{JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT}},
  keywords     = {{Spinning,Teaching,Narrative,Rhetoric}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{710--722}},
  title        = {{Rhetoric and narratives as equipment for living: spinning in Borgen}},
  url          = {{http://doi.org/10.1108/JOCM-09-2014-0168}},
  volume       = {{27}},
  year         = {{2014}},
}

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