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An attribution explanation of the effect of valence consistency on review helpfulness

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
Author
Organization
Abstract
Drawing on attribution theory, the current paper explores the role of valence consistency on review helpfulness. Three studies demonstrate that consistent reviews are more likely to be attributed to external factors that are more informative of the actual product quality and, hence, are perceived as more helpful.

Citation

Please use this url to cite or link to this publication:

MLA
Quaschning, Simon, et al. “An Attribution Explanation of the Effect of Valence Consistency on Review Helpfulness.” European Conference of the Association for Consumer Research, Abstracts, 2013.
APA
Quaschning, S., Pandelaere, M., & Vermeir, I. (2013). An attribution explanation of the effect of valence consistency on review helpfulness. In European Conference of the Association for Consumer Research, Abstracts. Barcelona, Spain.
Chicago author-date
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2013. “An Attribution Explanation of the Effect of Valence Consistency on Review Helpfulness.” In European Conference of the Association for Consumer Research, Abstracts.
Chicago author-date (all authors)
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2013. “An Attribution Explanation of the Effect of Valence Consistency on Review Helpfulness.” In European Conference of the Association for Consumer Research, Abstracts.
Vancouver
1.
Quaschning S, Pandelaere M, Vermeir I. An attribution explanation of the effect of valence consistency on review helpfulness. In: European Conference of the Association for Consumer Research, Abstracts. 2013.
IEEE
[1]
S. Quaschning, M. Pandelaere, and I. Vermeir, “An attribution explanation of the effect of valence consistency on review helpfulness,” in European Conference of the Association for Consumer Research, Abstracts, Barcelona, Spain, 2013.
@inproceedings{4152662,
  abstract     = {{Drawing on attribution theory, the current paper explores the role of valence consistency on review helpfulness. Three studies demonstrate that consistent reviews are more likely to be attributed to external factors that are more informative of the actual product quality and, hence, are perceived as more helpful.}},
  author       = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}},
  booktitle    = {{European Conference of the Association for Consumer Research, Abstracts}},
  language     = {{eng}},
  location     = {{Barcelona, Spain}},
  title        = {{An attribution explanation of the effect of valence consistency on review helpfulness}},
  year         = {{2013}},
}