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Users characteristic influence on the efficiency of typographic design

Rasha Deeb (UGent) and Philippe De Maeyer (UGent)
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Abstract
This paper investigates the efficiency of typographic design using Bertin’s variables, both individually and combined. A user study was con-ducted in which two types of map users had to perform a search task. The first group consists out of participants who have been trained in cartog-raphy and who use maps on a daily basis. The second group of users are novices who have not got any previous education in cartography. Users’ efficiency was calculated by measuring the consumed time to find the target label. The obtained data was analyzed statistically to compare the efficiency of users’ performance regarding the applicability of visual variables on la-bels. Using ANOVA showed some significant differences between users’ group and within users’ groups (P<0.05).
Keywords
Users’ group, Users’ efficiency, Typographic design

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Citation

Please use this url to cite or link to this publication:

Chicago
Deeb, Rasha, and Philippe De Maeyer. 2013. “Users Characteristic Influence on the Efficiency of Typographic Design.” In International Cartographic Conference, 26th, Proceedings.
APA
Deeb, R., & De Maeyer, P. (2013). Users characteristic influence on the efficiency of typographic design. International Cartographic Conference, 26th, Proceedings. Presented at the 26th International Cartographic Conference.
Vancouver
1.
Deeb R, De Maeyer P. Users characteristic influence on the efficiency of typographic design. International Cartographic Conference, 26th, Proceedings. 2013.
MLA
Deeb, Rasha, and Philippe De Maeyer. “Users Characteristic Influence on the Efficiency of Typographic Design.” International Cartographic Conference, 26th, Proceedings. 2013. Print.
@inproceedings{4129097,
  abstract     = {This paper investigates the efficiency of typographic design using Bertin{\textquoteright}s variables, both individually and combined. A user study was con-ducted in which two types of map users had to perform a search task. The first group consists out of participants who have been trained in cartog-raphy and who use maps on a daily basis. The second group of users are novices who have not got any previous education in cartography. Users{\textquoteright} efficiency was calculated by measuring the consumed time to find the target label. The obtained data was analyzed statistically to compare the efficiency of users{\textquoteright} performance regarding the applicability of visual variables on la-bels. Using ANOVA showed some significant differences between users{\textquoteright} group and within users{\textquoteright} groups (P{\textlangle}0.05).},
  author       = {Deeb, Rasha and De Maeyer, Philippe},
  booktitle    = {International Cartographic Conference, 26th, Proceedings},
  keyword      = {Users{\textquoteright} group,Users{\textquoteright} efficiency,Typographic design},
  language     = {eng},
  location     = {Dresden, Germany},
  pages        = {11},
  title        = {Users characteristic influence on the efficiency of typographic design},
  year         = {2013},
}