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Multifaceted companion devices: applying the new model of media attendance to smartphone usage

Karel Verbrugge (UGent) , Isabelle Stevens (UGent) and Lieven De Marez (UGent)
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Abstract
This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004) , a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage.
Keywords
media use, deficient self-regulation, media habits, social cognitive theory, mobile internet, smartphone use, model of media attendance, mobile communication, self-efficacy, expected outcomes

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Please use this url to cite or link to this publication:

MLA
Verbrugge, Karel, et al. “Multifaceted Companion Devices: Applying the New Model of Media Attendance to Smartphone Usage.” 63rd Annual ICA Conference, Proceedings, 2013.
APA
Verbrugge, K., Stevens, I., & De Marez, L. (2013). Multifaceted companion devices: applying the new model of media attendance to smartphone usage. In 63rd Annual ICA Conference, Proceedings. London, UK.
Chicago author-date
Verbrugge, Karel, Isabelle Stevens, and Lieven De Marez. 2013. “Multifaceted Companion Devices: Applying the New Model of Media Attendance to Smartphone Usage.” In 63rd Annual ICA Conference, Proceedings.
Chicago author-date (all authors)
Verbrugge, Karel, Isabelle Stevens, and Lieven De Marez. 2013. “Multifaceted Companion Devices: Applying the New Model of Media Attendance to Smartphone Usage.” In 63rd Annual ICA Conference, Proceedings.
Vancouver
1.
Verbrugge K, Stevens I, De Marez L. Multifaceted companion devices: applying the new model of media attendance to smartphone usage. In: 63rd Annual ICA Conference, Proceedings. 2013.
IEEE
[1]
K. Verbrugge, I. Stevens, and L. De Marez, “Multifaceted companion devices: applying the new model of media attendance to smartphone usage,” in 63rd Annual ICA Conference, Proceedings, London, UK, 2013.
@inproceedings{4116755,
  abstract     = {{This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004) , a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage.}},
  author       = {{Verbrugge, Karel and Stevens, Isabelle and De Marez, Lieven}},
  booktitle    = {{63rd Annual ICA Conference, Proceedings}},
  keywords     = {{media use,deficient self-regulation,media habits,social cognitive theory,mobile internet,smartphone use,model of media attendance,mobile communication,self-efficacy,expected outcomes}},
  language     = {{eng}},
  location     = {{London, UK}},
  pages        = {{26}},
  title        = {{Multifaceted companion devices: applying the new model of media attendance to smartphone usage}},
  year         = {{2013}},
}