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The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus

Leen Adams (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)
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Chicago
Adams, Leen, Maggie Geuens, and Iris Vermeir. 2008. “The Effectiveness of Fear Appeals in Health Campaigs: The Role of Self-regulatory Focus.” In Flexible Marketing in an Unpredictable World.
APA
Adams, L., Geuens, M., & Vermeir, I. (2008). The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus. Flexible marketing in an unpredictable world.
Vancouver
1.
Adams L, Geuens M, Vermeir I. The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus. Flexible marketing in an unpredictable world. 2008.
MLA
Adams, Leen, Maggie Geuens, and Iris Vermeir. “The Effectiveness of Fear Appeals in Health Campaigs: The Role of Self-regulatory Focus.” Flexible Marketing in an Unpredictable World. 2008. Print.
@inproceedings{410934,
  author       = {Adams, Leen and Geuens, Maggie and Vermeir, Iris},
  booktitle    = {Flexible marketing in an unpredictable world},
  language     = {eng},
  title        = {The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus},
  year         = {2008},
}