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The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus

Leen Adams UGent, Maggie Geuens UGent and Iris Vermeir UGent (2008) Flexible marketing in an unpredictable world.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Flexible marketing in an unpredictable world
language
English
UGent publication?
yes
classification
C1
id
410934
handle
http://hdl.handle.net/1854/LU-410934
date created
2008-05-19 20:36:00
date last changed
2014-04-29 14:48:19
@inproceedings{410934,
  author       = {Adams, Leen and Geuens, Maggie and Vermeir, Iris},
  booktitle    = {Flexible marketing in an unpredictable world},
  language     = {eng},
  title        = {The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus},
  year         = {2008},
}

Chicago
Adams, Leen, Maggie Geuens, and Iris Vermeir. 2008. “The Effectiveness of Fear Appeals in Health Campaigs: The Role of Self-regulatory Focus.” In Flexible Marketing in an Unpredictable World.
APA
Adams, L., Geuens, M., & Vermeir, I. (2008). The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus. Flexible marketing in an unpredictable world.
Vancouver
1.
Adams L, Geuens M, Vermeir I. The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus. Flexible marketing in an unpredictable world. 2008.
MLA
Adams, Leen, Maggie Geuens, and Iris Vermeir. “The Effectiveness of Fear Appeals in Health Campaigs: The Role of Self-regulatory Focus.” Flexible Marketing in an Unpredictable World. 2008. Print.