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The international branch campus as transnational strategy in higher education

(2012) HIGHER EDUCATION. 64(5). p.627-645
Author
Organization
Abstract
The international branch campus is a phenomenon on the rise, but we still have limited knowledge of the strategic choices underlying the start of these ventures. The objective of this paper is to shed light on the motivations and decisions of universities to engage (or not) with the establishment of international branch campuses. As a point of departure, institutional theory has been selected to frame the potential motives for starting an international branch campus. Secondary literature, including professional journals and university reports and websites, has been analysed to obtain information that alludes to the motivations of universities for adopting particular strategies. It was found that university managements' considerations can be explained by the concepts of legitimacy, status, institutional distance, risk-taking, risk-avoidance and the desire to secure new sources of revenue. We argue that universities should avoid decisions that are based largely on a single dimension, such as legitimacy, but rather consider a broad spectrum of motivations and considerations.
Keywords
PERSPECTIVE, DECISION-MAKING, RATIONALITY, RESPONSES, ISSUES, VIEW, Transnational strategy, International branch campuses, Institutional theory, Institutional distance, Risk assessment

Citation

Please use this url to cite or link to this publication:

MLA
Wilkins, S., and Jeroen Huisman. “The International Branch Campus as Transnational Strategy in Higher Education.” HIGHER EDUCATION, vol. 64, no. 5, 2012, pp. 627–45, doi:10.1007/s10734-012-9516-5.
APA
Wilkins, S., & Huisman, J. (2012). The international branch campus as transnational strategy in higher education. HIGHER EDUCATION, 64(5), 627–645. https://doi.org/10.1007/s10734-012-9516-5
Chicago author-date
Wilkins, S, and Jeroen Huisman. 2012. “The International Branch Campus as Transnational Strategy in Higher Education.” HIGHER EDUCATION 64 (5): 627–45. https://doi.org/10.1007/s10734-012-9516-5.
Chicago author-date (all authors)
Wilkins, S, and Jeroen Huisman. 2012. “The International Branch Campus as Transnational Strategy in Higher Education.” HIGHER EDUCATION 64 (5): 627–645. doi:10.1007/s10734-012-9516-5.
Vancouver
1.
Wilkins S, Huisman J. The international branch campus as transnational strategy in higher education. HIGHER EDUCATION. 2012;64(5):627–45.
IEEE
[1]
S. Wilkins and J. Huisman, “The international branch campus as transnational strategy in higher education,” HIGHER EDUCATION, vol. 64, no. 5, pp. 627–645, 2012.
@article{4107703,
  abstract     = {{The international branch campus is a phenomenon on the rise, but we still have limited knowledge of the strategic choices underlying the start of these ventures. The objective of this paper is to shed light on the motivations and decisions of universities to engage (or not) with the establishment of international branch campuses. As a point of departure, institutional theory has been selected to frame the potential motives for starting an international branch campus. Secondary literature, including professional journals and university reports and websites, has been analysed to obtain information that alludes to the motivations of universities for adopting particular strategies. It was found that university managements' considerations can be explained by the concepts of legitimacy, status, institutional distance, risk-taking, risk-avoidance and the desire to secure new sources of revenue. We argue that universities should avoid decisions that are based largely on a single dimension, such as legitimacy, but rather consider a broad spectrum of motivations and considerations.}},
  author       = {{Wilkins, S and Huisman, Jeroen}},
  issn         = {{0018-1560}},
  journal      = {{HIGHER EDUCATION}},
  keywords     = {{PERSPECTIVE,DECISION-MAKING,RATIONALITY,RESPONSES,ISSUES,VIEW,Transnational strategy,International branch campuses,Institutional theory,Institutional distance,Risk assessment}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{627--645}},
  title        = {{The international branch campus as transnational strategy in higher education}},
  url          = {{http://doi.org/10.1007/s10734-012-9516-5}},
  volume       = {{64}},
  year         = {{2012}},
}

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