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The struggle for platform leadership in the European sports broadcasting market

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Abstract
In several European countries, vertical integrated distribution platforms and no longer broadcasting companies play the leading role in the sports viewer market. Increasingly, sports rights are acquired exclusively by platform operators in order to occupy a strategic position in the digital television market. From a market and user perspective, however, this may not be the most optimal situation. In this chapter, this will be illustrated by the Belgian football case which will be discussed within a broader European perspective.

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MLA
Evens, Tom, and Katrien Lefever. “The Struggle for Platform Leadership in the European Sports Broadcasting Market.” Digital Media Sport : Technology, Power and Identity in the Network Society. Ed. Brett Hutchins & David Rowe. New York, NY, USA: Routledge, 2013. 66–80. Print.
APA
Evens, T., & Lefever, K. (2013). The struggle for platform leadership in the European sports broadcasting market. In Brett Hutchins & D. Rowe (Eds.), Digital media sport : technology, power and identity in the network society (pp. 66–80). New York, NY, USA: Routledge.
Chicago author-date
Evens, Tom, and Katrien Lefever. 2013. “The Struggle for Platform Leadership in the European Sports Broadcasting Market.” In Digital Media Sport : Technology, Power and Identity in the Network Society, ed. Brett Hutchins and David Rowe, 66–80. New York, NY, USA: Routledge.
Chicago author-date (all authors)
Evens, Tom, and Katrien Lefever. 2013. “The Struggle for Platform Leadership in the European Sports Broadcasting Market.” In Digital Media Sport : Technology, Power and Identity in the Network Society, ed. Brett Hutchins and David Rowe, 66–80. New York, NY, USA: Routledge.
Vancouver
1.
Evens T, Lefever K. The struggle for platform leadership in the European sports broadcasting market. In: Hutchins B, Rowe D, editors. Digital media sport : technology, power and identity in the network society. New York, NY, USA: Routledge; 2013. p. 66–80.
IEEE
[1]
T. Evens and K. Lefever, “The struggle for platform leadership in the European sports broadcasting market,” in Digital media sport : technology, power and identity in the network society, B. Hutchins and D. Rowe, Eds. New York, NY, USA: Routledge, 2013, pp. 66–80.
@incollection{4107110,
  abstract     = {In several European countries, vertical integrated distribution platforms and no longer broadcasting companies play the leading role in the sports viewer market. Increasingly, sports rights are acquired exclusively by platform operators in order to occupy a strategic position in the digital television market. From a market and user perspective, however, this may not be the most optimal situation. In this chapter, this will be illustrated by the Belgian football case which will be discussed within a broader European perspective.},
  author       = {Evens, Tom and Lefever, Katrien},
  booktitle    = {Digital media sport : technology, power and identity in the network society},
  editor       = {Hutchins, Brett and Rowe, David},
  isbn         = {9780415517515},
  language     = {eng},
  pages        = {66--80},
  publisher    = {Routledge},
  title        = {The struggle for platform leadership in the European sports broadcasting market},
  url          = {http://www.routledge.com/books/details/9780415517515/},
  year         = {2013},
}