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The effectiveness of green advertisements : combining ad-based and consumer-based research

Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent)
(2013) Advances in advertising research. In European Advertising Academy 4. p.213-222
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Citation

Please use this url to cite or link to this publication:

MLA
De Vlieger, Lynn, et al. “The Effectiveness of Green Advertisements : Combining Ad-Based and Consumer-Based Research.” Advances in Advertising Research, edited by Sara Rosengren et al., vol. 4, Springer Gabler, 2013, pp. 213–22, doi:10.1007/978-3-658-02365-2_16.
APA
De Vlieger, L., Hudders, L., & Verleye, G. (2013). The effectiveness of green advertisements : combining ad-based and consumer-based research. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. 4, pp. 213–222). https://doi.org/10.1007/978-3-658-02365-2_16
Chicago author-date
De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. 2013. “The Effectiveness of Green Advertisements : Combining Ad-Based and Consumer-Based Research.” In Advances in Advertising Research, edited by Sara Rosengren, Micael Dahlén, and Shintaro Okazaki, 4:213–22. Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_16.
Chicago author-date (all authors)
De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. 2013. “The Effectiveness of Green Advertisements : Combining Ad-Based and Consumer-Based Research.” In Advances in Advertising Research, ed by. Sara Rosengren, Micael Dahlén, and Shintaro Okazaki, 4:213–222. Springer Gabler. doi:10.1007/978-3-658-02365-2_16.
Vancouver
1.
De Vlieger L, Hudders L, Verleye G. The effectiveness of green advertisements : combining ad-based and consumer-based research. In: Rosengren S, Dahlén M, Okazaki S, editors. Advances in advertising research. Springer Gabler; 2013. p. 213–22.
IEEE
[1]
L. De Vlieger, L. Hudders, and G. Verleye, “The effectiveness of green advertisements : combining ad-based and consumer-based research,” in Advances in advertising research, vol. 4, S. Rosengren, M. Dahlén, and S. Okazaki, Eds. Springer Gabler, 2013, pp. 213–222.
@incollection{4094691,
  author       = {{De Vlieger, Lynn and Hudders, Liselot and Verleye, Gino}},
  booktitle    = {{Advances in advertising research}},
  editor       = {{Rosengren, Sara and Dahlén, Micael and Okazaki, Shintaro}},
  isbn         = {{9783658023652}},
  language     = {{eng}},
  pages        = {{213--222}},
  publisher    = {{Springer Gabler}},
  series       = {{European Advertising Academy}},
  title        = {{The effectiveness of green advertisements : combining ad-based and consumer-based research}},
  url          = {{http://dx.doi.org/10.1007/978-3-658-02365-2_16}},
  volume       = {{4}},
  year         = {{2013}},
}
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