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The effectiveness of green advertisements : combining ad-based and consumer-based research

Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent)
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MLA
De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. “The Effectiveness of Green Advertisements : Combining Ad-based and Consumer-based Research.” Advances in Advertising Research. Ed. Sara Rosengren, Micael Dahlén, & Shintaro Okazaki. Vol. 4. Springer Gabler, 2013. 213–222. Print.
APA
De Vlieger, L., Hudders, L., & Verleye, G. (2013). The effectiveness of green advertisements : combining ad-based and consumer-based research. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. 4, pp. 213–222). Springer Gabler.
Chicago author-date
De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. 2013. “The Effectiveness of Green Advertisements : Combining Ad-based and Consumer-based Research.” In Advances in Advertising Research, ed. Sara Rosengren, Micael Dahlén, and Shintaro Okazaki, 4:213–222. Springer Gabler.
Chicago author-date (all authors)
De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. 2013. “The Effectiveness of Green Advertisements : Combining Ad-based and Consumer-based Research.” In Advances in Advertising Research, ed. Sara Rosengren, Micael Dahlén, and Shintaro Okazaki, 4:213–222. Springer Gabler.
Vancouver
1.
De Vlieger L, Hudders L, Verleye G. The effectiveness of green advertisements : combining ad-based and consumer-based research. In: Rosengren S, Dahlén M, Okazaki S, editors. Advances in advertising research. Springer Gabler; 2013. p. 213–22.
IEEE
[1]
L. De Vlieger, L. Hudders, and G. Verleye, “The effectiveness of green advertisements : combining ad-based and consumer-based research,” in Advances in advertising research, vol. 4, S. Rosengren, M. Dahlén, and S. Okazaki, Eds. Springer Gabler, 2013, pp. 213–222.
@incollection{4094691,
  author       = {De Vlieger, Lynn and Hudders, Liselot and Verleye, Gino},
  booktitle    = {Advances in advertising research},
  editor       = {Rosengren, Sara and Dahlén, Micael and Okazaki, Shintaro},
  isbn         = {9783658023652},
  language     = {eng},
  pages        = {213--222},
  publisher    = {Springer Gabler},
  series       = {European Advertising Academy},
  title        = {The effectiveness of green advertisements : combining ad-based and consumer-based research},
  url          = {http://dx.doi.org/10.1007/978-3-658-02365-2_16},
  volume       = {4},
  year         = {2013},
}

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