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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

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MLA
Cauberghe, Veroline, and Patrick De Pelsmacker. “Belgian Advertisers’ Perceptions of Interactive Digital TV as a Marketing Communication Tool.” Proceedings of the 4th European Interactive TV Conference. 2006. 371–381. Print.
APA
Cauberghe, Veroline, & De Pelsmacker, P. (2006). Belgian advertisers’ perceptions of interactive digital TV as a marketing communication tool. Proceedings of the 4th European Interactive TV Conference (pp. 371–381). Presented at the 4th Conference on Interactive Television; Beyond Usability, Broadcast and TV.
Chicago author-date
Cauberghe, Veroline, and Patrick De Pelsmacker. 2006. “Belgian Advertisers’ Perceptions of Interactive Digital TV as a Marketing Communication Tool.” In Proceedings of the 4th European Interactive TV Conference, 371–381.
Chicago author-date (all authors)
Cauberghe, Veroline, and Patrick De Pelsmacker. 2006. “Belgian Advertisers’ Perceptions of Interactive Digital TV as a Marketing Communication Tool.” In Proceedings of the 4th European Interactive TV Conference, 371–381.
Vancouver
1.
Cauberghe V, De Pelsmacker P. Belgian advertisers’ perceptions of interactive digital TV as a marketing communication tool. Proceedings of the 4th European Interactive TV Conference. 2006. p. 371–81.
IEEE
[1]
V. Cauberghe and P. De Pelsmacker, “Belgian advertisers’ perceptions of interactive digital TV as a marketing communication tool,” in Proceedings of the 4th European Interactive TV Conference, Athens, Greece, 2006, pp. 371–381.
@inproceedings{362088,
  author       = {Cauberghe, Veroline and De Pelsmacker, Patrick},
  booktitle    = {Proceedings of the 4th European Interactive TV Conference},
  language     = {eng},
  location     = {Athens, Greece},
  pages        = {371--381},
  title        = {Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool},
  year         = {2006},
}