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CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services

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Please use this url to cite or link to this publication:

MLA
Burez, Jonathan, and Dirk Van den Poel. “CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services.” EXPERT SYSTEMS WITH APPLICATIONS, vol. 32, no. 2, PERGAMON-ELSEVIER SCIENCE LTD, 2007, pp. 277–88.
APA
Burez, J., & Van den Poel, D. (2007). CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services. EXPERT SYSTEMS WITH APPLICATIONS, 32(2), 277–288.
Chicago author-date
Burez, Jonathan, and Dirk Van den Poel. 2007. “CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services.” EXPERT SYSTEMS WITH APPLICATIONS 32 (2): 277–88.
Chicago author-date (all authors)
Burez, Jonathan, and Dirk Van den Poel. 2007. “CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services.” EXPERT SYSTEMS WITH APPLICATIONS 32 (2): 277–288.
Vancouver
1.
Burez J, Van den Poel D. CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services. EXPERT SYSTEMS WITH APPLICATIONS. 2007;32(2):277–88.
IEEE
[1]
J. Burez and D. Van den Poel, “CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services,” EXPERT SYSTEMS WITH APPLICATIONS, vol. 32, no. 2, pp. 277–288, 2007.
@article{361860,
  author       = {{Burez, Jonathan and Van den Poel, Dirk}},
  issn         = {{0957-4174}},
  journal      = {{EXPERT SYSTEMS WITH APPLICATIONS}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{277--288}},
  publisher    = {{PERGAMON-ELSEVIER SCIENCE LTD}},
  title        = {{CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services}},
  volume       = {{32}},
  year         = {{2007}},
}

Web of Science
Times cited: