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European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products

Filiep Vanhonacker (UGent) , Zuzanna Pieniak (UGent) and Wim Verbeke (UGent)
(2013) BRITISH FOOD JOURNAL. 115(4). p.508-525
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Abstract
Purpose - This study aims to investigate consumers' perceptions and barriers in relation to fresh, frozen, preserved and ready-meal fish products in a geographically diverse selection of European countries. Design/methodology/approach - Cross-sectional data were collected through a consumer survey (n = 3,213), conducted in June 2008 in the Czech Republic, Germany, Greece, Italy, Portugal, Romania, Sweden and the UK. Items measured were self-reported consumption frequencies, consumer perceptions of different fish product categories, and perceived barriers for increased fish consumption levels. Country specificities are discussed. Findings - The overriding healthy perception consumers have about fish was confirmed, and contributed very strongly to the general perception consumers have about fish. Fresh fish was perceived the most healthy fish product, followed by frozen, preserved and ready-meal fish products. Perception scores were highest correlated with self-reported fish consumption in the Mediterranean countries. With the exception of Romania, perceived barriers only poorly explained self-reported consumption frequencies of the different fish product categories. This finding is related to the possible influence of habit and tradition with regard to eating fish, to the absence of measures related to motivations or drivers to consume fish, or to the possibility that some of the perceived barriers reinforce each other. In the Mediterranean countries, fish consumption frequency is on a very high level, independently of perceived barriers and motivational aspects, and part of the traditional Mediterranean diet. Originality/value - The strength of this study pertains to its international scope and geographical spread. Further, consumer perceptions and perceived barriers in relation to fresh, frozen, preserved and ready-meal fish products have rarely been studied in parallel. Findings are relevant to support efforts on national and international level to stimulate or modify fish consumption, and to explore opportunities to trade fish products.
Keywords
Preserved, Perception, Frozen, Fresh, Fish (Food), Consumers, Ready-meal, Food products, Europe, MARKET-SEGMENTATION, RISK PERCEPTION, CONSUMPTION, QUALITY, MOTIVES, SEAFOOD, DETERMINANTS, INVOLVEMENT, BELGIUM, SAFETY

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Citation

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MLA
Vanhonacker, Filiep, Zuzanna Pieniak, and Wim Verbeke. “European Consumer Perceptions and Barriers for Fresh, Frozen, Preserved and Ready-meal Fish Products.” BRITISH FOOD JOURNAL 115.4 (2013): 508–525. Print.
APA
Vanhonacker, F., Pieniak, Z., & Verbeke, W. (2013). European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products. BRITISH FOOD JOURNAL, 115(4), 508–525.
Chicago author-date
Vanhonacker, Filiep, Zuzanna Pieniak, and Wim Verbeke. 2013. “European Consumer Perceptions and Barriers for Fresh, Frozen, Preserved and Ready-meal Fish Products.” British Food Journal 115 (4): 508–525.
Chicago author-date (all authors)
Vanhonacker, Filiep, Zuzanna Pieniak, and Wim Verbeke. 2013. “European Consumer Perceptions and Barriers for Fresh, Frozen, Preserved and Ready-meal Fish Products.” British Food Journal 115 (4): 508–525.
Vancouver
1.
Vanhonacker F, Pieniak Z, Verbeke W. European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products. BRITISH FOOD JOURNAL. 2013;115(4):508–25.
IEEE
[1]
F. Vanhonacker, Z. Pieniak, and W. Verbeke, “European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products,” BRITISH FOOD JOURNAL, vol. 115, no. 4, pp. 508–525, 2013.
@article{3214297,
  abstract     = {Purpose - This study aims to investigate consumers' perceptions and barriers in relation to fresh, frozen, preserved and ready-meal fish products in a geographically diverse selection of European countries. 
Design/methodology/approach - Cross-sectional data were collected through a consumer survey (n = 3,213), conducted in June 2008 in the Czech Republic, Germany, Greece, Italy, Portugal, Romania, Sweden and the UK. Items measured were self-reported consumption frequencies, consumer perceptions of different fish product categories, and perceived barriers for increased fish consumption levels. Country specificities are discussed. 
Findings - The overriding healthy perception consumers have about fish was confirmed, and contributed very strongly to the general perception consumers have about fish. Fresh fish was perceived the most healthy fish product, followed by frozen, preserved and ready-meal fish products. Perception scores were highest correlated with self-reported fish consumption in the Mediterranean countries. With the exception of Romania, perceived barriers only poorly explained self-reported consumption frequencies of the different fish product categories. This finding is related to the possible influence of habit and tradition with regard to eating fish, to the absence of measures related to motivations or drivers to consume fish, or to the possibility that some of the perceived barriers reinforce each other. In the Mediterranean countries, fish consumption frequency is on a very high level, independently of perceived barriers and motivational aspects, and part of the traditional Mediterranean diet. 
Originality/value - The strength of this study pertains to its international scope and geographical spread. Further, consumer perceptions and perceived barriers in relation to fresh, frozen, preserved and ready-meal fish products have rarely been studied in parallel. Findings are relevant to support efforts on national and international level to stimulate or modify fish consumption, and to explore opportunities to trade fish products.},
  author       = {Vanhonacker, Filiep and Pieniak, Zuzanna and Verbeke, Wim},
  issn         = {0007-070X},
  journal      = {BRITISH FOOD JOURNAL},
  keywords     = {Preserved,Perception,Frozen,Fresh,Fish (Food),Consumers,Ready-meal,Food products,Europe,MARKET-SEGMENTATION,RISK PERCEPTION,CONSUMPTION,QUALITY,MOTIVES,SEAFOOD,DETERMINANTS,INVOLVEMENT,BELGIUM,SAFETY},
  language     = {eng},
  number       = {4},
  pages        = {508--525},
  title        = {European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products},
  url          = {http://dx.doi.org/10.1108/00070701311317810},
  volume       = {115},
  year         = {2013},
}

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