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Social media and Flemish sports reporters: a multimethod analysis of Twitter use as journalistic tool

Annelore Deprez (UGent) , Peter Mechant (UGent) and Tim Hoebeke (UGent)
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Abstract
Literature states that incorporating social media as a journalistic tool in news reporting generates opportunities for journalists to not only dialogue with the audience but also to publish, to seek information, and to profile themselves or their organizations. This study broadens the empirical data on the journalistic use of social media, more specifically Twitter, by sports journalists in Flanders. A multimethod research approach combined with a content analysis was used to examine the followings and profiles of the sports journalists. Results show that almost half of the sports journalists have a Twitter account, just over a third them actively post tweets, and Twitter serves predominantly as an information source to learn more about athletes and their teams. Journalists also publish and communicate on Twitter and to a lesser extent use Twitter to interact with their audience. The study also reveals that Twitter is rarely used as a profiling tool for self-presentation.
Keywords
journalistic tool, sports journalists, Twitter, content analysis

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Citation

Please use this url to cite or link to this publication:

MLA
Deprez, Annelore, Peter Mechant, and Tim Hoebeke. “Social Media and Flemish Sports Reporters: a Multimethod Analysis of Twitter Use as Journalistic Tool.” INTERNATIONAL JOURNAL OF SPORT COMMUNICATION 6 (2013): 107–119. Print.
APA
Deprez, Annelore, Mechant, P., & Hoebeke, T. (2013). Social media and Flemish sports reporters: a multimethod analysis of Twitter use as journalistic tool. INTERNATIONAL JOURNAL OF SPORT COMMUNICATION, (6), 107–119.
Chicago author-date
Deprez, Annelore, Peter Mechant, and Tim Hoebeke. 2013. “Social Media and Flemish Sports Reporters: a Multimethod Analysis of Twitter Use as Journalistic Tool.” International Journal of Sport Communication (6): 107–119.
Chicago author-date (all authors)
Deprez, Annelore, Peter Mechant, and Tim Hoebeke. 2013. “Social Media and Flemish Sports Reporters: a Multimethod Analysis of Twitter Use as Journalistic Tool.” International Journal of Sport Communication (6): 107–119.
Vancouver
1.
Deprez A, Mechant P, Hoebeke T. Social media and Flemish sports reporters: a multimethod analysis of Twitter use as journalistic tool. INTERNATIONAL JOURNAL OF SPORT COMMUNICATION. 2013;(6):107–19.
IEEE
[1]
A. Deprez, P. Mechant, and T. Hoebeke, “Social media and Flemish sports reporters: a multimethod analysis of Twitter use as journalistic tool,” INTERNATIONAL JOURNAL OF SPORT COMMUNICATION, no. 6, pp. 107–119, 2013.
@article{3212915,
  abstract     = {Literature states that incorporating social media as a journalistic tool in news reporting generates opportunities for journalists to not only dialogue with the audience but also to publish, to seek information, and to profile themselves or their organizations. This study broadens the empirical data on the journalistic use of social media, more specifically Twitter, by sports journalists in Flanders. A multimethod research approach combined with a content analysis was used to examine the followings and profiles of the sports journalists. Results show that almost half of the sports journalists have a Twitter account, just over a third them actively post tweets, and Twitter serves predominantly as an information source to learn more about athletes and their teams. Journalists also publish and communicate on Twitter and to a lesser extent use Twitter to interact with their audience. The study also reveals that Twitter is rarely used as a profiling tool for self-presentation.},
  author       = {Deprez, Annelore and Mechant, Peter and Hoebeke, Tim},
  issn         = {1936-3915},
  journal      = {INTERNATIONAL JOURNAL OF SPORT COMMUNICATION},
  keywords     = {journalistic tool,sports journalists,Twitter,content analysis},
  language     = {eng},
  number       = {6},
  pages        = {107--119},
  title        = {Social media and Flemish sports reporters: a multimethod analysis of Twitter use as journalistic tool},
  year         = {2013},
}