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Changing things up in recruitment: effects of a 'strange' recruitment medium on applicant pool quantity and quality

Saartje Cromheecke (UGent) , Greet Van Hoye (UGent) and Filip Lievens (UGent)
Author
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Abstract
In a field experiment, we investigated the impact of a 'strange' recruitment medium on the quantity and quality of the applicant pool. Recruiting through an unusual medium (i.e., postcard) was associated with higher applicant pool quantity, as compared to a more frequently used medium (i.e., e-mail). With respect to quality, applicants recruited through the strange medium were higher educated. A follow-up questionnaire confirmed that the media were perceived to differ in strangeness, not in media richness or credibility. These results suggest that 'changing things up' in recruitment by employing strange recruitment media can positively affect key recruitment outcomes.
Keywords
STRATEGIES, CONTEXT, JOB SEARCH, ORGANIZATIONAL ATTRACTIVENESS, DECISION

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Citation

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MLA
Cromheecke, Saartje, Greet Van Hoye, and Filip Lievens. “Changing Things up in Recruitment: Effects of a ‘Strange’ Recruitment Medium on Applicant Pool Quantity and Quality.” JOURNAL OF OCCUPATIONAL AND ORGANIZATIONAL PSYCHOLOGY 86.3 (2013): 410–416. Print.
APA
Cromheecke, S., Van Hoye, G., & Lievens, F. (2013). Changing things up in recruitment: effects of a “strange” recruitment medium on applicant pool quantity and quality. JOURNAL OF OCCUPATIONAL AND ORGANIZATIONAL PSYCHOLOGY, 86(3), 410–416.
Chicago author-date
Cromheecke, Saartje, Greet Van Hoye, and Filip Lievens. 2013. “Changing Things up in Recruitment: Effects of a ‘Strange’ Recruitment Medium on Applicant Pool Quantity and Quality.” Journal of Occupational and Organizational Psychology 86 (3): 410–416.
Chicago author-date (all authors)
Cromheecke, Saartje, Greet Van Hoye, and Filip Lievens. 2013. “Changing Things up in Recruitment: Effects of a ‘Strange’ Recruitment Medium on Applicant Pool Quantity and Quality.” Journal of Occupational and Organizational Psychology 86 (3): 410–416.
Vancouver
1.
Cromheecke S, Van Hoye G, Lievens F. Changing things up in recruitment: effects of a “strange” recruitment medium on applicant pool quantity and quality. JOURNAL OF OCCUPATIONAL AND ORGANIZATIONAL PSYCHOLOGY. 2013;86(3):410–6.
IEEE
[1]
S. Cromheecke, G. Van Hoye, and F. Lievens, “Changing things up in recruitment: effects of a ‘strange’ recruitment medium on applicant pool quantity and quality,” JOURNAL OF OCCUPATIONAL AND ORGANIZATIONAL PSYCHOLOGY, vol. 86, no. 3, pp. 410–416, 2013.
@article{3163595,
  abstract     = {In a field experiment, we investigated the impact of a 'strange' recruitment medium on the quantity and quality of the applicant pool. Recruiting through an unusual medium (i.e., postcard) was associated with higher applicant pool quantity, as compared to a more frequently used medium (i.e., e-mail). With respect to quality, applicants recruited through the strange medium were higher educated. A follow-up questionnaire confirmed that the media were perceived to differ in strangeness, not in media richness or credibility. These results suggest that 'changing things up' in recruitment by employing strange recruitment media can positively affect key recruitment outcomes.},
  author       = {Cromheecke, Saartje and Van Hoye, Greet and Lievens, Filip},
  issn         = {2044-8325},
  journal      = {JOURNAL OF OCCUPATIONAL AND ORGANIZATIONAL PSYCHOLOGY},
  keywords     = {STRATEGIES,CONTEXT,JOB SEARCH,ORGANIZATIONAL ATTRACTIVENESS,DECISION},
  language     = {eng},
  number       = {3},
  pages        = {410--416},
  title        = {Changing things up in recruitment: effects of a 'strange' recruitment medium on applicant pool quantity and quality},
  url          = {http://dx.doi.org/10.1111/joop.12018},
  volume       = {86},
  year         = {2013},
}

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