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The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters

(2013) MEDIEKULTUR. 29(54). p.8-25
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Abstract
This article studies the mediatization of criminal and deviant subcultures by analyzing the media-related practices of graffiti writers and skaters in Ghent, Belgium. The ethnographic analysis shows how these subcultures orient themselves toward media and how media become an essential part of and change their everyday practices. Three consequences of this mediatization are highlighted: First, by emphasizing their artistic and performative skills through the mediation of their practices, these subcultures start losing their rebellious and oppositional image. Second, as such, it can be observed that they increasingly become part of mainstream culture. Third, our analysis demonstrates how the mediatization of subcultural groups and their practices goes hand in hand with their commercialization and commodification, as they engage in recording and disseminating their work not only for artistic reasons but also as a means of acquiring sponsorship deals and job opportunities.
Keywords
criminal cultures, practice theory, skateboarding, graffiti, deviant subcultures, street art, mediatization

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Citation

Please use this url to cite or link to this publication:

MLA
Encheva, Kameliya, Olivier Driessens, and Hans Verstraeten. “The Mediatization of Deviant Subcultures: An Analysis of the Media-related Practices of Graffiti Writers and Skaters.” MEDIEKULTUR 29.54 (2013): 8–25. Print.
APA
Encheva, K., Driessens, O., & Verstraeten, H. (2013). The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters. MEDIEKULTUR, 29(54), 8–25.
Chicago author-date
Encheva, Kameliya, Olivier Driessens, and Hans Verstraeten. 2013. “The Mediatization of Deviant Subcultures: An Analysis of the Media-related Practices of Graffiti Writers and Skaters.” Mediekultur 29 (54): 8–25.
Chicago author-date (all authors)
Encheva, Kameliya, Olivier Driessens, and Hans Verstraeten. 2013. “The Mediatization of Deviant Subcultures: An Analysis of the Media-related Practices of Graffiti Writers and Skaters.” Mediekultur 29 (54): 8–25.
Vancouver
1.
Encheva K, Driessens O, Verstraeten H. The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters. MEDIEKULTUR. 2013;29(54):8–25.
IEEE
[1]
K. Encheva, O. Driessens, and H. Verstraeten, “The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters,” MEDIEKULTUR, vol. 29, no. 54, pp. 8–25, 2013.
@article{3156281,
  abstract     = {This article studies the mediatization of criminal and deviant subcultures by analyzing the media-related practices of graffiti writers and skaters in Ghent, Belgium. The ethnographic analysis shows how these subcultures orient themselves toward media and how media become an essential part of and change their everyday practices. Three consequences of this mediatization are highlighted: First, by emphasizing their artistic and performative skills through the mediation of their practices, these subcultures start losing their rebellious and oppositional image. Second, as such, it can  be observed that they increasingly become part of mainstream culture. Third, our analysis demonstrates how the mediatization of subcultural groups and their practices goes hand in hand with their commercialization and commodification, as they engage in recording and disseminating their work not only for artistic reasons but 
also as a means of acquiring sponsorship deals and job opportunities.},
  author       = {Encheva, Kameliya and Driessens, Olivier and Verstraeten, Hans},
  issn         = {0900-9671},
  journal      = {MEDIEKULTUR},
  keywords     = {criminal cultures,practice theory,skateboarding,graffiti,deviant subcultures,street art,mediatization},
  language     = {eng},
  number       = {54},
  pages        = {8--25},
  title        = {The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters},
  url          = {http://dx.doi.org/10.7146/mediekultur.v29i54.7349},
  volume       = {29},
  year         = {2013},
}

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